Kanpai Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọtí Líkúrì Èso Citrus by Hui Tu is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Kanpai Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọtí Líkúrì Èso Citrus
by Hui Tu
Client: Hungkung University
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Kanpai Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọtí Líkúrì Èso Citrus
Ọ̀rọ̀ Ìwé: Kanpai jẹ́ ìdámọ̀ràn ìdìmọ́ fún ọtí líkúrì èso citrus tí a ń ṣe ní Ìlú Taichung, Taiwan. Ìlú Taichung ni agbègbè tí ó tóbi jùlọ ní Taiwan fún gbígbin èso citrus, síbẹ̀síbẹ̀ ọtí líkúrì citrus àdúgbò kò wọ́pọ̀, nítorí náà, wọ́n dá ọ̀nà ṣíṣe tuntun sílẹ̀ fún ohun mímu náà. Orúkọ Kanpai ní ìtumọ̀ "ẹ jẹ́ ká fọ ago sí ìsàlẹ̀" ní èdè Ṣáínà, ó sì ń tọ́ka sí ayẹyẹ kan. Àwọn àwòrán geometric ti èso citrus tankan àti ponkan ni wọ́n fi ṣe àwọn àmì àkọ́kọ́ ti ìdìmọ́ náà. A fi apá kan gíláásì àti ìlà ìlù (punching) fi hàn ìwà awọ èso citrus. Ìdìmọ́ náà ní ìwọ̀n mílímítà 80 sí 80 sí 240.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Kanpai Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọtí Líkúrì Èso Citrus jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Kanpai Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọtí Líkúrì Èso Citrus yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Kanpai Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Ọtí Líkúrì Èso Citrus nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
- Dimensions & Packaging
- 80 x 80 x 240 mm
- Tags
- Citrus Liqueur, Cheers, Taichung, Shi Gang.
- Production Technology
- pet three dimensional printing, partial glazing & punching.
- Design Challenge
- As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
- Research
- This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
- Inspiration
- Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
- Project Duration
- The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
- Operation Flow
- Chill, Twist-off and Kanpai.
- Patents
- Copyrights Hui Tu, 2022.
- Image Credits
- Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022
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