Big N Ben Àwọn Ìdíì Ayípadà by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Big N Ben Àwọn Ìdíì Ayípadà
Client: Big N Ben
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #152038The Design
About Big N Ben Àwọn Ìdíì Ayípadà
Àpẹẹrẹ yìí ní àwọn àwọ̀ tó ń fa ojú. Lílo àwọn ìlànà àpẹẹrẹ àtijọ́, àwọn àwọ̀ oríṣiríṣi, àti àwọn àmì tó gbajúmọ̀ ti England, tí a ṣàpèjúwe ní ọ̀nà tó rọrùn, tí ọ̀kọ̀ọ̀kan wọn ní ìtàn tó yàtọ̀ láti sọ, wà láàrin àwọn ẹ̀yà àkójọpọ̀ àpẹẹrẹ yìí. Ó dàbí ẹni pé àwọn àmì náà ń sọ ìtàn kan tí wọ́n sì ń wá ohun kan. Àwọn àpẹẹrẹ náà jẹ́ irú tó ń ṣe aṣojú orúkọ àmì iṣòwò náà àti orílẹ̀-èdè rẹ̀. Ní ẹ̀gbẹ́ ìdíì náà, a fi irú ọjà náà àti àwọn ohun inú rẹ̀ hàn kedere.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Big N Ben Àwọn Ìdíì Ayípadà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Big N Ben Àwọn Ìdíì Ayípadà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Big N Ben Àwọn Ìdíì Ayípadà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
- Dimensions & Packaging
- PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm - Tags
- Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
- Production Technology
- Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
- Design Challenge
- In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
- Research
- Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory. - Inspiration
- As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
- Project Duration
- This project started in November 2022 and continues until now.
- Operation Flow
- The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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