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Shede Spirit Oriental Wisdom Ìṣàpẹ̀rẹ̀ Àpò Ọtí Líle láti ọwọ́ Songbai Wang, Yao Wu and Xuan’ang Pu

Shede Spirit Oriental Wisdom Ìṣàpẹ̀rẹ̀ Àpò Ọtí Líle láti ọwọ́ Songbai Wang, Yao Wu and Xuan’ang Pu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


FàdákàÌdìpò· 2024

Shede Spirit Oriental Wisdom Ìṣàpẹ̀rẹ̀ Àpò Ọtí Líle

látọ̀wọ́ Songbai Wang, Yao Wu and Xuan’ang Pu

Oníbàárà: Shede Spirits Co., Ltd

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #152685

Àwọ̀

Àpẹrẹ Náà

Nípa Shede Spirit Oriental Wisdom Ìṣàpẹ̀rẹ̀ Àpò Ọtí Líle

Shede Spirit Oriental Wisdom jẹ́ àpótí ẹ̀bùn tí a ṣẹ̀dá fún ọjà ọtí líle ti Ṣáínà. Ìṣàpẹ̀rẹ̀ náà so àmì-ọjà náà pọ̀ mọ́ Weiqi, eré tábìlì tí a tún mọ̀ sí Go. Àwọn ìgò ọtí líle náà ní ìrísí àwọn òkúta Weiqi dúdú àti funfun, àwọn ìrísí rìbìtì náà sì rọrùn láti dì mú. Ṣíṣí àpótí náà fi eré Weiqi olókìkí kan hàn ní ọ̀nà àwòrán. Àwọn abọ́ òkúta Weiqi àti pátákó Weiqi wà nínú rẹ̀, nítorí náà a lè ta eré náà nígbà tí a bá ń gbádùn ọtí líle náà. A ṣe àpótí náà pẹ̀lú pátákó oníyẹ̀wù láti ara bébà kraft láti dín ìpànìyà ohun èlò kù.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Shede Spirit Oriental Wisdom Ìṣàpẹ̀rẹ̀ Àpò Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Shede Spirit Oriental Wisdom Ìṣàpẹ̀rẹ̀ Àpò Ọtí Líle yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Shede Spirit Oriental Wisdom Ìṣàpẹ̀rẹ̀ Àpò Ọtí Líle jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Ìwọ̀n àti Àpò
312mm*312mm*142mm
Àwọn Àkọlé
Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Ìpèníjà Àpèsè
To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Ìwádìí
Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Ìmísí
Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Àkókò Iṣẹ́ Àkànṣe
The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Ìlànà Ìṣiṣẹ́
When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Àwọn Ọmọ Ẹgbẹ́
Songbai Wang,
Yao Wu,
Xuan’ang Pu

Oníṣọwọ́

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