Ecohiny Àmì Ọjà by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2024
Ecohiny Àmì Ọjà
Client: Cansu Dagbagli Ferreira
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #152882The Design
About Ecohiny Àmì Ọjà
Ṣé àmì ọjà ìnúra ilé-ìgbọ̀nsẹ̀ lè jẹ́ aládùn àti eré? EcoHiny jẹ́ òparun àdáyébá 100%, ó ní ìwé-ẹ̀rí FSC, ó sì jẹ́ ọ̀rẹ́-àyíká tó pé. Àmì àpẹẹrẹ ọjà náà jẹ́ pítíìṣì, àwọ̀ àti ìrísí lẹ́tà tí a yàn ń ṣàfihàn eré, àdáyébá àti bí ọjà náà ṣe rọ̀. Èrò wa ni láti yàtọ̀ àmì ọjà náà sí àwọn mìíràn lórí ọjà nípa lílo àtúpalẹ̀ àwọ̀ àkànṣe. Àwọ̀ ewé aláwọ̀ búlúù tó jinlẹ̀, tí a dàpọ̀ pẹ̀lú pítíìṣì, ń fún ni ìwà oníṣeré, ó sì ń sọ ìmọ̀ ìṣọ̀rẹ́-àyíká àti ìdúró-pẹ́. Àwọn ìpinnu àṣàyàn àgbékalẹ̀ wọ̀nyí ń bá àwọn oníbàárà àfojúsùn sọ̀rọ̀ lẹ́sẹ̀kẹsẹ̀, ó sì ń ṣẹ̀dá ìsopọ̀ láàárín àmì ọjà àti oníbàárà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Ecohiny Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Ecohiny Àmì Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Ecohiny Àmì Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Dimensions & Packaging
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Tags
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Design Challenge
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Research
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Inspiration
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Project Duration
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Operation Flow
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
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