Jingting Mountain Scenic Area Idánimọ̀ Ọtọ̀tọ́ Àmì-Òwò by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
Jingting Mountain Scenic Area Idánimọ̀ Ọtọ̀tọ́ Àmì-Òwò
by Zhejiang Gongshang University
Client: Anhui · Jingting Mountain Scenic Area
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #152983The Design
About Jingting Mountain Scenic Area Idánimọ̀ Ọtọ̀tọ́ Àmì-Òwò
Àgbègbè Ìríran Òkè Jingting jẹ́ idánimọ̀ àmì-òwò tí a ṣẹ̀dá fún àgbègbè ìríran pàtàkì àti ọgbà-igbó orílẹ̀-èdè kan ní Ìpínlẹ̀ Anhui, China. Idánimọ̀ náà dá lórí èrò ìwádìí àṣà nípasẹ̀ àwòrán yíyà, tó máa jẹ́ kí ìbẹ̀wò kan dàbí rírìn kiri nínú àwòrán tí a ká sí orí gọ́ọ̀gì. Àwòrán àwọn òkè, ọ̀nà ilé-ìsinmi kékeré, àwọsánmà tí ó dákẹ́, àwọn ẹyẹ igbó, àti bíi ọtí funfun àti tíì aláwọ̀ ewé ti ìbílẹ̀ ni a ti fa yàya sínú èdè àwòrán náà. Àwọn àwòrán ìrànlọ́wọ́ mẹ́fà ń ṣètìlẹ́yìn fún àmì àkọ́kọ́ àti pé wọ́n lè lò ó ní ọ̀pọ̀lọpọ̀ ipò. Ìṣẹ̀dá yìí rọ́pò àwòrán àtijọ́ tí kò ní ìfamọ́ra tí ó gbòòrò, ó sì bá àwọn ilé-iṣẹ́ oni-nọ́mbà mu.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Jingting Mountain Scenic Area Idánimọ̀ Ọtọ̀tọ́ Àmì-Òwò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Jingting Mountain Scenic Area Idánimọ̀ Ọtọ̀tọ́ Àmì-Òwò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Jingting Mountain Scenic Area Idánimọ̀ Ọtọ̀tọ́ Àmì-Òwò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- Team Members
- Designer: Kan Zhao
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