CZBank Youth Speech Contest Iṣẹ́ Àkọ́kọ́: Àmì Ìrísí Ìṣẹ̀lẹ̀ by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
CZBank Youth Speech Contest Iṣẹ́ Àkọ́kọ́: Àmì Ìrísí Ìṣẹ̀lẹ̀
by Zhejiang Gongshang University
Client: CZBank
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #153002The Design
About CZBank Youth Speech Contest Iṣẹ́ Àkọ́kọ́: Àmì Ìrísí Ìṣẹ̀lẹ̀
Ọ̀rọ̀ Ìwé: Ìdíje Ọ̀rọ̀-sísọ Àwọn Ọ̀dọ́ ti CZBank jẹ́ àmì ìrísí àkọ́kọ́ tí a ṣẹ̀dá fún ìṣẹ̀lẹ̀ ọ̀rọ̀-sísọ ọdọọdún tí CZBank ṣètò fún àwọn ọ̀dọ́ tí ó ń kópa. Kókó-ọ̀rọ̀ ìdíje náà ni jíjogún àṣà bí i gbòǹgbò àti dídá ọjọ́ ọ̀la tí ó dára jù. Ìṣàpẹẹrẹ náà so gbohùngbohùn ọ̀rọ̀-sísọ pọ̀ mọ́ gbòǹgbò igi ní ọ̀nà ìlà onídaamẹ́rin. Àwọn àpẹrẹ tí ó so pọ̀ àti àwọn ohun-èlò tí ó lè fojúrí gba inú farahàn ìfitónilétí àṣà ìbílẹ̀. A tẹ́ ìṣàpẹẹrẹ náà síwájú sí i sórí àwọn póòsítà ìṣẹ̀lẹ̀, ibi tí ọ̀rọ̀-sísọ náà yóò ti wáyé àti ìpolówó ìta gbangba, tó bẹ́ẹ̀ tí ó bá a mu fún lílò nínú àwọn amóhùnmáwòrán, ìtànkálẹ̀ ìgbésẹ̀-lẹ́sẹ̀kẹsẹ̀ àti lílò ní ojú-ìṣẹ̀lẹ̀ fúnrarẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
CZBank Youth Speech Contest Iṣẹ́ Àkọ́kọ́: Àmì Ìrísí Ìṣẹ̀lẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé CZBank Youth Speech Contest Iṣẹ́ Àkọ́kọ́: Àmì Ìrísí Ìṣẹ̀lẹ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. CZBank Youth Speech Contest Iṣẹ́ Àkọ́kọ́: Àmì Ìrísí Ìṣẹ̀lẹ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
- Tags
- Culture, Innovation, Competition
- Design Challenge
- In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
- Research
- The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
- Inspiration
- In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
- Project Duration
- The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
- Operation Flow
- Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
- Team Members
- Designer: Kan Zhao
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