CDU Hamburg Iṣẹ Akọkọ: Idanimọ Ami-iyasọtọ by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2024
CDU Hamburg Iṣẹ Akọkọ: Idanimọ Ami-iyasọtọ
Client: CDU Hamburg
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About CDU Hamburg Iṣẹ Akọkọ: Idanimọ Ami-iyasọtọ
Ọrọ Iwe: CDU Hamburg jẹ idanimọ ami-iyasọtọ ti a ṣe agbekalẹ fun ẹgbẹ oṣelu agbegbe kan ni Hamburg, Jẹmánì. Idanimọ naa da lori ilana modula kan ti o ṣe atilẹyin ede wiwo aṣọkan kan kọja awọn media titẹjade ati ti oni-nọmba. Ami ọrọ ati aworan naa so awọn lẹta CDU pọ̀ mọ́ àmi Hamburg, ile-olodi kan pẹlu ile-iṣọ mẹta ati awọn irawọ meji, lori ilẹ́ ti o yika ti awọ bulu dudu. A tun lo ami aworan naa nikan ni ori rẹ̀, ati ilẹ́ yika naa le kún fun awọn aworan ati awọn awọ. A ṣẹda awọn oju opo wẹẹbu ti o dahun fun gbogbo awọn ẹka ajọ.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
CDU Hamburg Iṣẹ Akọkọ: Idanimọ Ami-iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé CDU Hamburg Iṣẹ Akọkọ: Idanimọ Ami-iyasọtọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún CDU Hamburg Iṣẹ Akọkọ: Idanimọ Ami-iyasọtọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
- Dimensions & Packaging
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
- Tags
- Graphics, Illustration, Visual Communication Design, Brand Design
- Production Technology
- The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element. - Design Challenge
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
- Research
- We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
- Inspiration
- The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
- Project Duration
- The project started in April 2022 in Hamburg and finished June 2023.
- Operation Flow
- The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.
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