Hand over Hand Idamọ Ami-Ọja by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
Hand over Hand Idamọ Ami-Ọja
by Yiwen Zhang
Client: Hand over Hand
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Hand over Hand Idamọ Ami-Ọja
Ọwọ le Ọwọ jẹ idamọ ami-ọja ti a ṣẹda fun olupese awọn iṣẹ eto-ẹkọ pataki. Idamọ naa n pa awọn eroja ọwọ ati iwe ti a fi ọwọ yaworan mọ lati inu aami iṣaaju lati le dáàbò bo ilọsiwaju ati ẹda-ara rẹ̀. Analogue, èdè-kikọ ode-oni ti o ni awọn ìwọ̀n rírọ̀ ati awọn apẹrẹ lẹta ti o ni iyatọ giga, ṣe atilẹyin ohun orin ọrẹ ati ìrọrùn-bá-sunmọ. Awọn gige jiometirì yíyí àti onígun-mẹ́rin ṣe àkópọ̀ ìwọ̀ntúnwọ̀nsì tí ó fi ìṣàfihàn oríṣiríṣi àgbègbè àti ẹgbẹ́-ènìyàn hàn. A ti lo eto yìí sórí awọn ẹrọ ìbánisọ̀rọ̀ láwùjọ, àwọn ojú-òpó wẹ́ẹ̀bù, àwọn ìwé-alátagbà, ìpolówó ìta gbangba, àwọn ìwé-ìròyìn, ìpapọ̀-ọjà (packaging), àti àwọn káàdì-iṣẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Hand over Hand Idamọ Ami-Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Hand over Hand Idamọ Ami-Ọja yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Hand over Hand Idamọ Ami-Ọja ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Dimensions & Packaging
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Tags
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Production Technology
- Adobe Creative Suite, Figma as the main development tool for this project.
- Design Challenge
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Research
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Inspiration
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Project Duration
- The project started in July 2023 and finished in Sep 2023, in New York.
- Operation Flow
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
- Team Members
- Yiwen Zhang - Creative Director, Brand Designer, Content Creator
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