Albamon Z Idanimọ Ami-iṣowo by Jobkorea is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
Albamon Z Idanimọ Ami-iṣowo
by Jobkorea
Client: Albamon Z
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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About Albamon Z Idanimọ Ami-iṣowo
Albamon Z jẹ idanimọ ami-iṣowo fun pẹpẹ igbanisiṣẹ ori itẹnẹti ti orilẹ-ede South Korea fun awọn iṣẹ akoko-apakan. Idanimọ naa ni logotype ti o te sẹ ẹgbẹ kan, aami asia kan, ohun ìṣàpẹẹrẹ (mascot) kan ati àwọn awọ dídán tí orange ń darí. Logotype tí ó te sẹ ẹgbẹ ń fi hàn ìrọrùn, òye kánkán àti péye nínú ìbáramu iṣẹ kánkán. Aami asia náà mú ìmísí láti inú àsíá eré-ije ọkọ̀ ayọ́kẹ́lẹ́, tí ó sì ń tọ́ka sí gbígba iṣẹ kánkán. Ohun ìṣàpẹẹrẹ náà dúró fún ìfijíṣẹ́ kánkán ti àwọn ìròyìn igbanisiṣẹ. Àpẹẹrẹ náà kọ́kọ́rọ́ sí Ìran Z. Pẹpẹ náà ń bá àwọn agbanisiṣẹ́ àti àwọn olùwá iṣẹ́ pàdé pẹ̀lú àwọn ìfitónilétí ìjíròrò àti ìtúpalẹ̀ ọgbọ́n orí atọwọdá.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Albamon Z Idanimọ Ami-iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Albamon Z Idanimọ Ami-iṣowo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Albamon Z Idanimọ Ami-iṣowo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Albamon Z, a prominent South Korean online recruitment service, specializes in part-time job listings, offering a user-friendly interface for seamless employer-job seeker connections. Prioritizing swift and efficient job matching, the platform utilizes notification chat and artificial intelligence analysis. The distinctive Z-shaped flag serves as a symbol of the brand's dedication to successful job matching service and empowering Generation Z (born between 1997-2012).
- Dimensions & Packaging
- Albamon Z targets Generation Z, considering their tech-savvy, socially conscious, and flexible nature. Key technological properties include a user-friendly interface, AI based talent recommendation, visually appealing design, instant messaging for quick communication, personalized contents with customized job recommendations, and location-based job listings for reduced commute time and costs. These aspects align with Generation Z's preferences.
- Tags
- Albamon Z, Part-time job, Recruitment platform, Generation Z
- Production Technology
- Albamon Z, an online recruitment platform specializing in part-time jobs, prioritizes software development, server infrastructure, and database management, utilizing programming languages, web development frameworks, and cloud computing services. The platform integrates artificial intelligence and machine learning for efficient job matching and user interactions. Our Generation Z-focused brand identity features a slanted logotype, a symbolic flag, a friendly mascot, and a vibrant color palette.
- Design Challenge
- Designing elements for our brand essence that resonate with Gen-Z was the project's main challenge. The slanted logotype embodies values in quick job-matching: simplicity, intuitiveness, and accuracy. The flag symbol, inspired by car race flags, signifies swift job securing and victory. The mascot personifies our key feature—swift recruitment news delivery. The color palette, led by the primary color orange, embodies success and joy, aligning seamlessly with Generation Z's preferences.
- Research
- A user survey identified key challenges for part-time job seekers and recruiters, highlighting difficulties in swiftly hiring candidates meeting criteria and obtaining personalized search results. Albamon Z responds by enhancing employment opportunities, fostering local community development, supporting career growth, and making a positive economic impact. Leveraging AI analysis, the platform offers targeted talent recommendations and personalized services to address these challenges.
- Inspiration
- Albamon Z emerged to tackle challenges in time-consuming hiring processes for job seekers and recruiters. It provides solutions for efficient and flexible hiring, including quick and targeted hiring, optimized advertising, access to a diverse talent pool, and efficient skill-job matching. In summary, Albamon Z improves the job market's flexibility, efficiency, and accessibility, specifically addressing the very needs of part-time job seekers and businesses with temporary staffing requirements.
- Project Duration
- This project started in March 2023 in Seoul, finished in November 2023, and was launched in December 2023 in Seoul, South Korea.
- Operation Flow
- Albamon Z incentivizes job success with branded goods, promoting part-time opportunities. Merchandise, like coffee mugs and tote bags, serves practical use. Branded work apparel (T-shirts, hats, aprons, name tags) enhances employer branding. Training materials and industry guides support workers' skill development. Recognition gifts (certificates, gift cards) express appreciation. Albamon Z's merchandise reinforces its message, championing part-time employment and career growth.
- Patents
- Copyright JOBKOREA, 2023
- Team Members
- Creative Director: Taiyoon Lee
Brand Strategist: Siyeun Hwang, Hyojung Cho
Brand Designer: Hyojung Cho
Video Motion Graphic Designer: Eunjin Choi, Hyojung Cho - Image Credits
- JOBKOREA
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