35 Anos Shalon Àmì-ìdánimọ̀ by Eluan Araujo is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
35 Anos Shalon Àmì-ìdánimọ̀
by Eluan Araujo
Client: Ash Midia
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About 35 Anos Shalon Àmì-ìdánimọ̀
Ayẹyẹ àkànṣe yìí ń pèsè àgbègbè pàtàkì fún gbogbo àwọn olùkópa, láìbìkítà ọjọ́-orí tàbí ìpilẹ̀ṣẹ̀ wọn. Ó ju ìṣẹ̀lẹ̀ pàtàkì kan lọ; ó jẹ́ ìfiwépè láti pín àwọn àkókò tí ó ní ìtumọ̀, láti mú àwọn ìsọ̀dọ̀kan le, àti láti ní ìrírí ẹ̀mí tí ó ní gbòǹgbò nínú àṣà ṣùgbọ́n tí ó ṣíṣí sí àwọn ìmúdójúìwọ̀n. Nínú ojú-ipò kan níbí tí ìrírí ẹ̀mí bá dídára àkókò tí a ń gbé ṣepọ̀, àmì yìí ń ṣe aṣojú ilé-iṣẹ́ náà àti pé ó yọ sí nítorí fífúnni ní kìí ṣe ìṣẹ̀lẹ̀ ìrántí nìkan ṣùgbọ́n tún àyè fún ìwárí àwọn ojúran tuntun àti ayẹyẹ àwọn àṣeyọrí àpapọ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
35 Anos Shalon Àmì-ìdánimọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé 35 Anos Shalon Àmì-ìdánimọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. 35 Anos Shalon Àmì-ìdánimọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding, Graphic Design, Visual Identity, church
- Production Technology
- Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
- Design Challenge
- The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
- Research
- A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
- Inspiration
- The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
- Project Duration
- The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
- Operation Flow
- A story through time, a brand that represents everything the institution has gone through to get to this point.
- Team Members
- Eluan Araujo
- Image Credits
- Eluan Araujo - Ash Midia, 2023.
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