Irin Àwòrán · 2024
Eterno Ìṣẹ́dá Àmì-ọjà
by Sunghoon Kim
- Àmì-ẹ̀yẹ Irin A' Design Award 2024 in Àwòrán
- CLIENT: Eterno
- Estimated Number of Design Views: 14,846
- Verification code 637B48204B · Verify this award
Colors
About Eterno Ìṣẹ́dá Àmì-ọjà
Ó ṣe àpẹrẹ àmì-ọjà Eterno, èyí tí ó ń ṣàkóso àṣà ibùgbé tí ó ga jùlọ ní Korea. Láti di àyè ibùgbé àkọ́kọ́ àti àmì-ọjà tí ó ń ṣàkóso nínú àṣà ibùgbé ní Áṣíà látọ̀dọ̀ Rafael Moneo, ayàwòrán olókìkí àgbáyé, ní Cheongdam, ìlú ọlọ́rọ̀ Korea tí ó jẹ́ aṣojú, ó ṣe àpẹrẹ àmì-ọjà Eterno nípa ṣíṣeto ìtọ́sọ́nà àmì-ọjà náà àti fífi ìdí ọgbọ́n-ìmọ̀ àmì-ọjà múlẹ̀ tí ó dá lórí àwọn iṣẹ́ ayàwòrán. Nípa ẹwà àìlópin, Eterno ń lépa ìdúró-ṣinṣin tí kò kójọpọ̀ iye iṣẹ́-ọnà ti àyè nìkan ṣùgbọ́n iye ìrírí ti àkókò pẹ̀lú.
About the Àmì-ẹ̀yẹ Irin A' Design Award
Eterno Ìṣẹ́dá Àmì-ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Eterno Ìṣẹ́dá Àmì-ọjà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Eterno Ìṣẹ́dá Àmì-ọjà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
- Dimensions & Packaging
- Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
- Tags
- ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
- Production Technology
- Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
- Design Challenge
- Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
- Research
- Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
- Inspiration
- The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
- Project Duration
- The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
- Operation Flow
- With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
- Image Credits
- Kim Sunghoon
