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Northeast Custom Ọwọ́ Iṣẹ́ Àkọ́kọ́: Ẹ̀ka Àwòrán Àpèjúwe by Cui Fan

Northeast Custom Ọwọ́ Iṣẹ́ Àkọ́kọ́: Ẹ̀ka Àwòrán Àpèjúwe by Cui Fan is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


IrinÀwòrán· 2024

Northeast Custom Ọwọ́ Iṣẹ́ Àkọ́kọ́: Ẹ̀ka Àwòrán Àpèjúwe

by Cui Fan

Client: Northeastern University of China

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category

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The Design

About Northeast Custom Ọwọ́ Iṣẹ́ Àkọ́kọ́: Ẹ̀ka Àwòrán Àpèjúwe

Ẹ̀kọ Ìwé: Northeast Custom jẹ́ àkójọpọ̀ àwòrán àpèjúwe nípa àṣà ìṣẹ̀dálẹ̀ Àríwá Ìlà-oòrùn China. Ẹ̀ka yìí ń fi ilé-iṣẹ́ àkọ́lé, ìgbésí ayé àwọn ará àdúgbò àti oúnjẹ àwọn ìpínlẹ̀ Heilongjiang, Jilin àti Liaoning hàn. Àwọn èròǹgbà àṣà tí a ṣẹ̀dá ni a so pọ̀ mọ́ àwọn àwọ̀ oríṣiríṣi tí a fi ṣe ìpele láti kọ́ ìmọ̀lára ojú-ẹ̀mí (atmosphere) ẹ̀mí ìtàn kọ̀ọ̀kan. A yà àwọn àwòrán náà pẹ̀lú ohun èlò ìṣàpẹẹrẹ oníṣirò (vector design software) a sì tún ṣe wọ́n ní ìtẹ̀wé ìmọ̀-ẹ̀rọ gíga láti dá àwọn kúkúrú-kúkúrú ẹ̀wà rẹ̀ dúró. Àwòrán kọ̀ọ̀kan ni ìwọ̀n 3600 sí 3600 pixels ní 300 dpi. Ìlépa iṣẹ́ yìí ni láti fi ọ̀nà òde-òní hàn àṣà agbègbè náà àti láti gbé ìrìnàjò àṣà (cultural tourism) lárugẹ.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Northeast Custom Ọwọ́ Iṣẹ́ Àkọ́kọ́: Ẹ̀ka Àwòrán Àpèjúwe jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Northeast Custom Ọwọ́ Iṣẹ́ Àkọ́kọ́: Ẹ̀ka Àwòrán Àpèjúwe yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Northeast Custom Ọwọ́ Iṣẹ́ Àkọ́kọ́: Ẹ̀ka Àwòrán Àpèjúwe nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a set of illustrations about the culture of Northeast China. Through illustrations, the creative elements of the culture of the three provinces in Northeast China are conceived, scene atmosphere is created, color levels are matched, and modern media are used to show the unique architectural culture and cuisine of Northeast China, so as to spread the humanistic and natural culture of Northeast China in a way that fits modern aesthetics, and the story culture of Northeast China is endowed with new connotation of The Times.
Dimensions & Packaging
3600 x 3600 pixels, 300dpi, RGB.
Tags
Northeast Region, Heilongjiang Province, Jilin Province, Liaoning Province, Folk Culture, Architectural Culture
Production Technology
The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of gorgeous illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of The Times.
Research
The northeast region has witnessed China's history and is known as the "eldest son of the motherland", but today the development of the Northeast region is not as good as before. This design shows the cultural tourism style and the innovation and development of the city in Northeast China from the aspects of architecture and humanity. It is hoped that it can promote cultural inheritance and innovation, improve the effect of tourism promotion, and bring new opportunities and possibilities for the development of cultural tourism in the three Eastern provinces.
Inspiration
Through illustration design and cultural derivative design on the theme of the three provinces in Northeast China, the visual presentation mode of regional culture with localized illustration characteristics is explored, the outstanding people in Northeast China are expressed through illustration language and media, the regional culture is endowed with new era connotation and modern expression form, and people's love and protection awareness of regional culture is aroused.
Project Duration
This is a set of illustrations about the culture of Northeast China. Through illustrations, the creative elements of Heilongjiang, Jilin and Liaoning provinces are conceived, scene atmosphere is created, color levels are matched, and modern media are used to show the unique natural relics and cultural cuisine of Northeast China, so as to spread the culture and natural culture of Northeast China in a way that fits modern aesthetics. It endows Northeast story culture with new era connotation.
Operation Flow
It can spread the characteristic culture of Northeast region in a way that conforms to modern people's aesthetic, and cause people to think deeply.
Image Credits
Image #1 : Illustration Cui Fan 2024.
Image #2 : Illustration Cui Fan 2024.
Image #3 : Illustration Cui Fan 2024.
Image #4 : Illustration Cui Fan 2024.
Image #5 : Illustration Cui Fan 2024.

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