HLJ Nine And Eighteen Natures of China Ìṣàkópọ̀ Ọjà by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2024
HLJ Nine And Eighteen Natures of China Ìṣàkópọ̀ Ọjà
Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About HLJ Nine And Eighteen Natures of China Ìṣàkópọ̀ Ọjà
HLJ Nine and Eighteen Natures of China jẹ́ ọ̀wọ́ ìṣàkópọ̀ fún àwọn ọjà ìlera tí a ṣe láti inú àwọn èròjà tí a fà jáde nínú ohun ọ̀gbìn àti ẹranko láti ẹkùn Heilongjiang. Ìṣàkópọ̀ náà lo àwọn àwọ̀ oníṣàpẹẹrẹ, ìkọ̀wé alábùrọ́ọ̀ṣì ìbílẹ̀ àti ọ̀nà ìṣàpẹẹrẹ tí ó bára mu láti fi ohun èlò kọ̀ọ̀kan hàn ní ọ̀nà tí ó tààrà tí ó sì yé ni kíákíá. Àwọn àpótí náà jẹ́ ṣíṣe láti inú páálí tí ó le, a sì parí wọn pẹ̀lú aṣọ̀ọ́tẹ́lẹ̀ matte àti ìtẹ̀gbéga (embossing), èyí tí ó mú kí ìrísí ọ̀rọ̀ àti àwòrán le sí i. A fi ìtẹ̀wé foil kún àwọn ìlà tí a yàn. Ọ̀wọ́ náà pa ìdánimọ̀ ojúran kan ṣoṣo tí gbogbo wọn jọ ní mọ́, nígbà tí ó sì fàyè gba ọjà kọ̀ọ̀kan láti dúró ní ìdámọ̀ tirẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
HLJ Nine And Eighteen Natures of China Ìṣàkópọ̀ Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé HLJ Nine And Eighteen Natures of China Ìṣàkópọ̀ Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. HLJ Nine And Eighteen Natures of China Ìṣàkópọ̀ Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- Dimensions & Packaging
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - Tags
- Packaging, Series, health products, nutrition, brand
- Production Technology
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- Design Challenge
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- Research
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- Inspiration
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
- Project Duration
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- Operation Flow
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- Team Members
- TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu
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