Cosmos Datong Àpẹrẹ Ìṣàkópọ̀ Oúnjẹ by YeZhang is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2024
Cosmos Datong Àpẹrẹ Ìṣàkópọ̀ Oúnjẹ
by YeZhang
Client: Beijing Jiaotong University
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
- Verify Award Status for #158800
The Design
About Cosmos Datong Àpẹrẹ Ìṣàkópọ̀ Oúnjẹ
Cosmos Datong jẹ́ àpẹrẹ ìṣàkópọ̀ fún àmì-òkòwò oúnjẹ àkàrà ìbílẹ̀ láti ìlú àtijọ́ ti Datong ní Shanxi, Orílẹ̀-èdè China. Àwọn àwòrán oníkókó mẹ́rin fi àwọn ẹ̀yà ìtàn ìlú náà hàn ní àwọn àsìkò ọ̀tọ̀ọ̀tọ̀. Àwọn àwòrán náà so àṣà ìbílẹ̀ àdúgbò pọ̀ mọ́ ẹwà ìhà ìlà-oòrùn ti àṣà tuntun ti China, wọ́n sì lo àwọ̀ ìbílẹ̀ ti eré òjìji Shanxi. Wọ́n fi páálí ṣe àpótí òde pẹ̀lú ìbora UV tí ó dán, ọ̀rọ̀ tí a fi iná tẹ̀ àti àwọn etí tí a gé pẹ̀lú ẹ̀rọ. Àpótí ẹ̀bùn náà gba àwọn àpótí kékeré mẹ́ta sínú, a sì pinnu rẹ̀ fún àwọn àyẹyẹ ọdún.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Cosmos Datong Àpẹrẹ Ìṣàkópọ̀ Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Cosmos Datong Àpẹrẹ Ìṣàkópọ̀ Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Cosmos Datong Àpẹrẹ Ìṣàkópọ̀ Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
- Dimensions & Packaging
- Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm - Tags
- local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
- Production Technology
- GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
- Design Challenge
- The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
- Research
- Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group. - Inspiration
- "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection. - Project Duration
- The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
- Operation Flow
- This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang - Image Credits
- This work is all original images not copyrighted.
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