Wúrà Àwòrán · 2024
Summer Palace Tour Àpẹrẹ Àmì Ìdánimọ̀ (Brand Design)
by YeZhang
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2024 in Àwòrán
- CLIENT: Beijing Jiaotong University
- Estimated Number of Design Views: 240,692
- Verification code BE78A83C64 · Verify this award
Colors
About Summer Palace Tour Àpẹrẹ Àmì Ìdánimọ̀ (Brand Design)
Ìrìnàjò Ààfin Ìgbà Ẹ̀ẹ̀rùn (Summer Palace Tour) jẹ́ àpẹrẹ àmì ìdánimọ̀ tí a ṣẹ̀dá fún ìrìnàjò ayẹyẹ ọdún ti Ààfin Ìgbà Ẹ̀ẹ̀rùn ní Beijing. A ya àwòrán àwọn àkójọpọ̀ ilé ìkọ́lé pàtàkì mẹ́ta ní ọ̀nà 2.5D, tí ó kárí ju ogún ilé ìbílẹ̀ Ṣáínà lọ, ní àwọ̀ dúdú, pupa àti aláwọ̀ ewé. A lo àpẹrẹ náà sórí àwọn ohun èlò ìpolongo, àwọn ohun èlò ọ́fíìsì àti àwọn ohun ìrántí, tí a tẹ̀ sórí bébà iṣẹ́ ọnà tí a fi nǹkan bò àti bébà iṣẹ́ ọwọ́ pẹ̀lú ìtẹ̀wé aṣọ (screen printing) àti ìfi wúrà tẹ̀ (gold stamping). Àpótí bébà iṣẹ́ ọwọ́ kan ni ó gbé àwọn pósítà méjì, àwọn òrùka kọ́kọ́rọ́ mẹ́rin, tẹ́ẹ̀pù alálẹ̀mọ́, àpò lẹ́tà kan àti ìwé àkọsílẹ̀ kan sínú. Àwọn àlejò lè fi ọwọ́ gbé ogún ọgbà náà lọ.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Summer Palace Tour Àpẹrẹ Àmì Ìdánimọ̀ (Brand Design) jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Summer Palace Tour Àpẹrẹ Àmì Ìdánimọ̀ (Brand Design) yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Summer Palace Tour Àpẹrẹ Àmì Ìdánimọ̀ (Brand Design) ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
- Dimensions & Packaging
- Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm - Tags
- Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
- Production Technology
- A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
- Design Challenge
- Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
- Research
- Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture. - Inspiration
- To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
- Project Duration
- The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
- Operation Flow
- The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
- Patents
- This work is all original images not copyrighted.
- Image Credits
- This work is all original images not copyrighted.
