Yihe Dim Sum Ìdáánsí Àpò Ọjà by Ye Zhang is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Yihe Dim Sum Ìdáánsí Àpò Ọjà
by Ye Zhang
Client: Beijing Jiaotong University
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Yihe Dim Sum Ìdáánsí Àpò Ọjà
Yihe Dim Sum jẹ́ àpẹẹrẹ ìdáánsí àpò ọjà fún ọ̀tọ̀ọ̀tọ̀ àkàrà tí a ń ṣe lọ́nà ìlú Beijing, tí wọ́n ń tà ní Ààfin Ìgbà-ẹ̀ẹ̀rùn. Àpótí òde ní won ìwọ̀n 230 nípasẹ̀ 230 nípasẹ̀ 60 millimita, ó sì ní àpótí kékeré mẹ́rin nínú rẹ̀ tí ìwọ̀n wọn jẹ́ 110 nípasẹ̀ 110 nípasẹ̀ 45 millimita. Àwòrán ibi mẹ́rin tí a mọ̀ dáadáa ní Ààfin Ìgbà-ẹ̀ẹ̀rùn ni a lò láti ṣàpẹẹrẹ adùn àkàrà mẹ́rin náà. Àwọn àwòrán náà kó ilé-àṣà ìbílẹ̀ Ṣáínà pọ̀ mọ́ ọ̀nà iṣẹ́ọnà pop art àti àwọn ẹ̀yà collage tí a mú jáde láti inú àwọn àwòrán ìbílẹ̀. Àpótí náà lo ọ̀nà ìtẹ̀wé UV, ìpele-àárín iwe, ìkọ̀wé bronzed ní ẹ̀gbẹ́ àti ẹ̀gbẹ́ tí a ké pẹ̀lú ẹ̀rọ die-cut fún agbára tí ó pẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Yihe Dim Sum Ìdáánsí Àpò Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yihe Dim Sum Ìdáánsí Àpò Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yihe Dim Sum Ìdáánsí Àpò Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
- Dimensions & Packaging
- Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm - Tags
- The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
- Production Technology
- The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
- Design Challenge
- The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
- Research
- Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging. - Inspiration
- The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent. - Project Duration
- The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
- Operation Flow
- The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou - Image Credits
- This work is all original images not copyrighted.
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