Yuan Li Sheng Huo Ìdásílẹ̀ Àmì Ọjà by Fullspeed Network Technologies Hangzhou is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
Yuan Li Sheng Huo Ìdásílẹ̀ Àmì Ọjà
by Fullspeed Network Technologies Hangzhou
Client: Meituan
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #159091The Design
About Yuan Li Sheng Huo Ìdásílẹ̀ Àmì Ọjà
Yuan Li Sheng Huo jẹ́ àmì ọjà tí a ṣẹ̀dá fún ilé-iṣẹ́ títa ọjà tí ń pèsè àwọn ohun kòṣeémánìí ojoojúmọ́ tí a ṣe pẹ̀lú ìtọ́jú. Àmì náà ni a kọ́ láti inú apẹrẹ hexagon tí a ṣẹ̀dá nípa gígé àwọn onígun mẹ́ta kúrò nínú square kan, tí ó sì mú apẹrẹ tí ó dàbí àpótí tí ó lè gbé ọ̀pọ̀lọpọ̀ nǹkan jáde. Àwọn Circle tí ó wà nínú àmì náà ń fi hàn àwọn pílánẹ́tì kékeré, tí ó sì ń dún bí orúkọ ilé-iṣẹ́ náà. Àwọ̀ orange tí ó dán mọ́rán ni àwọ̀ àkọ́kọ́ tí a lò, àwọn lẹ́tà sì ni a yà pẹ̀lú àwọn ìlà tí ń ṣàn dáadáa ní igun ìtẹ̀sí kan náà ní gbogbo ìgbà. A lo àmì náà sórí àpò ọjà láti ràn án lọ́wọ́ láti mú kí àwọn ọ̀dọ́ mọ ilé-iṣẹ́ náà dáadáa.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Yuan Li Sheng Huo Ìdásílẹ̀ Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yuan Li Sheng Huo Ìdásílẹ̀ Àmì Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yuan Li Sheng Huo Ìdásílẹ̀ Àmì Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
- Dimensions & Packaging
- Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
- Tags
- logo design, vigor, refinement, super symbol, geometric elements
- Production Technology
- The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
- Design Challenge
- The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
- Research
- As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
- Inspiration
- The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios. - Project Duration
- The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
- Operation Flow
- The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.
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