Joyful Garden Tour Iṣẹ Akọkọ: Ìṣẹ́ Àpẹrẹ Àmi Ìṣẹ̀lẹ̀ by Ye Zhang is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
Joyful Garden Tour Iṣẹ Akọkọ: Ìṣẹ́ Àpẹrẹ Àmi Ìṣẹ̀lẹ̀
by Ye Zhang
Client: Beijing Jiaotong University
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #159119The Design
About Joyful Garden Tour Iṣẹ Akọkọ: Ìṣẹ́ Àpẹrẹ Àmi Ìṣẹ̀lẹ̀
Ọ̀rọ̀ Ìwé: Joyful Garden Tour jẹ́ àpẹrẹ àmi ìṣẹ̀lẹ̀ tí a ṣẹ̀dá fún àjọyọ̀ ọgbà kan ní Ọdún Titun Ṣáínà tí ó wáyé ní Summer Palace àti Old Summer Palace ní Beijing. A ṣe ìwádìí lórí àwọn ilé olókìkí ní àwọn ọgbà méjèèjì, tí a sì rọrùn wọ́n dà sí àwọn àmi àwòrán tí ó ṣe kedere. A darapọ̀ àwọn àmi wọ̀nyí pẹ̀lú àpẹrẹ dragoni ti àmi zódíákì Ṣáínà fún ọdún 2024. Àwọ̀ búlù àti pínkì ṣàfihàn ìwàláàyè tuntun tí ó jáde láti inú ìtàn gígùn kan. Àwọn póòsítà, ìwé àṣàrò-ọ̀rọ̀ àti káàdì ni a tẹ̀ sórí bébà pẹ́ẹ̀lì pẹ̀lú ọ̀nà ìtẹ̀jáde tí ó ń dìde (embossing) àti ìtẹ̀ fàdákà. Àmi náà lo iṣẹ́ ọwọ́ fàdákà enamel ìbílẹ̀ Ṣáínà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Joyful Garden Tour Iṣẹ Akọkọ: Ìṣẹ́ Àpẹrẹ Àmi Ìṣẹ̀lẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Joyful Garden Tour Iṣẹ Akọkọ: Ìṣẹ́ Àpẹrẹ Àmi Ìṣẹ̀lẹ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Joyful Garden Tour Iṣẹ Akọkọ: Ìṣẹ́ Àpẹrẹ Àmi Ìṣẹ̀lẹ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
- Dimensions & Packaging
- Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm - Tags
- culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
- Production Technology
- "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
- Design Challenge
- The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
- Research
- Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development. - Inspiration
- The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour. - Project Duration
- Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
- Operation Flow
- This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo - Image Credits
- This work is all original images not copyrighted.
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