New Visual Direction of Qwale Ìdánimọ̀ Àmì-ìṣòwò láti ọwọ́ Ruiqi Sun jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2024
New Visual Direction of Qwale Ìdánimọ̀ Àmì-ìṣòwò
látọ̀wọ́ Ruiqi Sun
Oníbàárà: Qwale
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #159609Àpẹrẹ Náà
Nípa New Visual Direction of Qwale Ìdánimọ̀ Àmì-ìṣòwò
Ìtọ́sọ́nà Ríran Tuntun ti Qwale ti yí ojú ilẹ̀ àmì-ìṣòwò ìmọ̀-ẹ̀rọ owó pada, ní ṣíṣe àkọ́kọ́ àpẹẹrẹ UI, UX tí ó rọrùn fún ìṣàmúlò Qwale pẹ̀lú àtúnṣe lógò ìlànà. Nípasẹ̀ ìwádìí olùlò tó jinlẹ̀ àti àwọn ìgbìyànjú ìfọwọ́sowọ́pọ̀, Qwale ti farahan bíi olùṣe tuntun tí ó dojúkọ olùlò nínú ilé-iṣẹ́ náà. Lógò tí a tún ṣe náà ṣe àkópọ̀ ìwà àti èrò ìdàgbàsókè ti Qwale àti ìfaramọ́ rẹ̀ sí ìfúnlágbára owó, tí ó ṣàmì ìdàgbàsókè pàtàkì nínú ìdánimọ̀ rẹ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
New Visual Direction of Qwale Ìdánimọ̀ Àmì-ìṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé New Visual Direction of Qwale Ìdánimọ̀ Àmì-ìṣòwò yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún New Visual Direction of Qwale Ìdánimọ̀ Àmì-ìṣòwò nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Transformed fintech branding by concentrating on a strategic overhaul of the logo and an intuitive user-centric design for its mobile app. This innovative project, driven by color psychology and in-depth user research, has successfully rebranded Qwale as a contemporary, user-focused player in the fintech industry.
- Ìwọ̀n àti Àpò
- The new logo merges precision with accessibility, using a grid system for balance, SVGs for versatility, and the golden ratio for the Qwale bird, ensuring visual integrity. Adhering to AAA color contrast standards enhances readability for all, embodying our ethos of clarity, professionalism, and inclusivity.
- Àwọn Àkọlé
- logo design, UI design, user-centric design, color psychology, digital accessibility, brand identity, fintech, startup
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- My design process was anchored in user-centric methodologies, including in-depth interviews, persona development, journey mapping, and story mapping to ensure the fintech app's UX/UI and logo resonated deeply with the target audience. Color choices were informed by rigorous color psychology research, selecting hues that evoke trust, clarity, and empowerment. This comprehensive approach, coupled with the commitment to aligning the design with users' needs and aspirations, underpins the effectiveness and innovation of this rebranding project.
- Ìpèníjà Àpèsè
- The creative challenge in redesigning Qwale's logo revolved around modernizing its identity while maintaining brand recognition. Internally, I balanced historical loyalty with the need for a fresh, socially relevant appeal. Externally, compliance with digital accessibility laws shaped my design decisions. I navigated production limitations by leveraging current graphic design technologies and information on color psychology. Overcoming these obstacles required iterative design, extensive user testing, and adapting to evolving tech standards to create a logo that resonates across diverse user demographics.
- Ìwádìí
- The logo redesign for Qwale Credit Builder involved qualitative research, focusing on color psychology and user preferences to enhance brand appeal. I tested prototypes and gathered feedback, particularly on color choices like blue and purple, known for evoking trust and stability. Insights from user interviews influenced the final design, emphasizing a dark theme for privacy and security. This research-driven approach aims to boost user engagement by aligning design with psychological principles and user expectations.
- Ìmísí
- Leveraging color psychology and symbolism, our fintech app's rebranding merges blue and purple for trust and clarity, with a Qwale bird logo symbolizing freedom and growth, embodying financial empowerment and distinctive identity.
- Àkókò Iṣẹ́ Àkànṣe
- The project, including the further App UI redesign, started in April 2023 in New York City and finished in June 2023.
- Ìlànà Ìṣiṣẹ́
- The Qwale App logo is designed for seamless interaction, utilizing SVGs for flexibility across devices. Its color scheme and bird motif embody progress and freedom, engaging users at first glance. The logo enhances user experience by adapting to different interfaces, ensuring accessibility with high color contrast. This thoughtful design not only improves visual appeal but also supports better navigation and user comprehension, making the app more intuitive and effective in helping users achieve their financial goals.
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