Florist Wim Van Assem Àtúnṣe Àmì-Ìdánimọ̀ by Rebrandt is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
Florist Wim Van Assem Àtúnṣe Àmì-Ìdánimọ̀
by Rebrandt
Client: Rebrandt®
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #160086The Design
About Florist Wim Van Assem Àtúnṣe Àmì-Ìdánimọ̀
Àwọn aṣàpẹẹrẹ náà ṣẹ̀dá àmì-ìdánimọ̀ tuntun fún Wim van Assem, olùtà òdòdó olókìkí kan ní Àríwá Holland, láti bu ọlá fún ayẹyẹ ọdún kẹ̀tàlógójì rẹ̀. Ète rẹ̀ ni àmì-ìdánimọ̀ kan tí yóò ṣàkópọ̀ iṣẹ́-ọnà òdòdó ẹ̀dá rẹ̀ tí ó ní agbára, tí ó sì ń tẹ̀síwájú. Àpẹẹrẹ tuntun náà wà lórí àwọn fèrèsé ńlá nínú ilé àtọwọ́dọ́wọ́ ìtàn náà, pẹ̀lú àwọn fìlà alagbára tí ń ṣàfihàn àṣà Van Assem tí ó ní agbára àti òmìnira ẹ̀mí.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Florist Wim Van Assem Àtúnṣe Àmì-Ìdánimọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Florist Wim Van Assem Àtúnṣe Àmì-Ìdánimọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Florist Wim Van Assem Àtúnṣe Àmì-Ìdánimọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Team Members
- Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing - Image Credits
- Photography: Keesnan Dogger
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