Xuannao Master Cha Ìdánimọ̀ Àmì Iṣòwò by Chushan Design is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2024
Xuannao Master Cha Ìdánimọ̀ Àmì Iṣòwò
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
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The Design
About Xuannao Master Cha Ìdánimọ̀ Àmì Iṣòwò
Xuannao Master Cha jẹ́ ìdánimọ̀ àmì iṣòwò tí a dá fún àmì iṣòwò tii onífòfó ti Ṣáínà. Àmì náà fi panda kan hàn tó ń ṣe eré ìdárayá Qi Gong ti Ṣáínà lábẹ́ àmì ìkọ̀wé Qi, tí a kọ ní ọnà kaligrafi aláwọ̀ ọsàn tó mọ́lẹ̀. Ère panda náà, tí orúkọ rẹ̀ ń jẹ́ Da Qi Xia, ní ìrísí ọlá àti ìtumọ̀ akíkanjú àti ẹ̀mí alárinrin. Àwọn ànímọ́ wọ̀nyí ní ìsopọ̀ pẹ̀lú àwọn fòfó inú tii náà. Kaligrafi náà àti panda náà fi àmì iṣòwò náà múlẹ̀ nínú àṣà Ìlà-oòrùn, wọ́n sì mú kí ohun mímu náà di mímọ̀ fún àwọn oníbàárà àdúgbò. Àmì náà kò ní ìwọ̀n tó dúró ṣinṣin, nítorí náà a lè yí àwọn ìdúró àti ìtóbi rẹ̀ padà fún ìlò kọ̀ọ̀kan.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Xuannao Master Cha Ìdánimọ̀ Àmì Iṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Xuannao Master Cha Ìdánimọ̀ Àmì Iṣòwò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Xuannao Master Cha Ìdánimọ̀ Àmì Iṣòwò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Production Technology
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Research
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspiration
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Project Duration
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Operation Flow
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
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