Irin Àwòrán · 2024
The National Gallery Iṣẹ Akọkọ: Ìdámọ̀ Wíwo
- Àmì-ẹ̀yẹ Irin A' Design Award 2024 in Àwòrán
- Estimated Number of Design Views: 14,858
- Verification code 90E5A6B288 · Verify this award
Colors
About The National Gallery Iṣẹ Akọkọ: Ìdámọ̀ Wíwo
Ọ̀rọ̀ Ìwé: National Gallery jẹ́ ìdámọ̀ wíwo tí a ṣẹ̀dá fún ibi ìṣàfihàn iṣẹ́ ọnà orílẹ̀-èdè ní London. Ìdámọ̀ yìí rọ́pò àmì-ọ̀rọ̀ (logo) tí a fi lẹ́tà kìkì ṣe pẹ̀lú àmì àwòrán ọ̀tọ̀ọ̀tọ̀. Àmì tuntun jẹ́ fírémù L méjì tí a fi ìlà méje ṣe. Ìlà méje náà ń tọ́ka sí àkójọ àwòrán tí ó gbòòrò láti ọ̀rúndún kẹtàlá dé ọ̀rúndún kọkàndínlógún. Àmì náà máa ń hàn kedere ní ìbú tí ó kéré jù ti 0.75 inches. Àmì-ọ̀rọ̀ náà fi ìtẹnumọ́ sórí London láti mú ìríran rẹ̀ dára sí ní àwọn ìwádìí orí ẹ̀rọ ayélujára. Ète náà ni láti jẹ́ kí ibi ìṣàfihàn náà rọrùn láti dá mọ̀ jákèjádò àgbáyé.
About the Àmì-ẹ̀yẹ Irin A' Design Award
The National Gallery Iṣẹ Akọkọ: Ìdámọ̀ Wíwo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé The National Gallery Iṣẹ Akọkọ: Ìdámọ̀ Wíwo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún The National Gallery Iṣẹ Akọkọ: Ìdámọ̀ Wíwo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
- Dimensions & Packaging
- The minimum size requirement for the logo is 0.75 inches wide or smaller.
- Tags
- Identity Design, Meng Chu Huang, The National Gallery
- Production Technology
- I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
- Design Challenge
- Transform a typography-based logo into an iconic logo.
- Research
- The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
- Inspiration
- The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
- Project Duration
- This project started in Feburary 2023 and finished in May 2023.
- Operation Flow
- Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
- Image Credits
- Meng Chu Huang, 2023
