Wúrà Àwòrán · 2024
Dotline Ìdánimọ̀ Ilé-iṣẹ́
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2024 in Àwòrán
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Ìdánimọ̀ Ilé-iṣẹ́
Ètò ìdánimọ̀ yìí bẹ̀rẹ̀ láti ṣẹ̀dá ètò iṣẹ́ tó pé àti ìran ilé-iṣẹ́ náà — Social Heroes láti mú kí ìran ilé-iṣẹ́ wúni lórí fún àwọn oníbàárà wọn, oṣíṣẹ́ àti àwọn tí ó ń wá iṣẹ́, àti gbogbo ènìyàn tí ó ní ṣe pẹ̀lú ẹ̀ka iṣẹ́ náà. Dotline rí gbogbo oṣíṣẹ́ tí ń ṣe ìrànlọ́wọ́ nínú ìgbésí ayé ojoojúmọ́ ènìyàn bíi akọni. Àmì ilé-iṣẹ́ náà jẹ́ àpẹẹrẹ ayaworan ti akọni tí ó ń ṣọ aṣọ agbádá tí ó sì ń lọ síwájú tí a ṣẹ̀dá láti inú àwọn lẹ́tà, D láti inú "dots" + L láti inú "line." Bí Dotline ṣe ń pèsè ẹ̀ka iṣẹ́ méje, àwọn àmì náà wà nínú ètò àwọ̀ méje tí ó ń ṣàfihàn ẹ̀ka iṣẹ́ kọ̀ọ̀kan tí a kọ pẹ̀lú ìrísí-lẹ́tà àkàǹṣe ilé-iṣẹ́ náà.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Dotline Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Dotline Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Dotline Ìdánimọ̀ Ilé-iṣẹ́ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
