Fruit Bar Iṣẹ Akọkọ: Ìdìmọ́ Ìpanu láti ọwọ́ Olha Takhtarova jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2024
Fruit Bar Iṣẹ Akọkọ: Ìdìmọ́ Ìpanu
látọ̀wọ́ Olha Takhtarova
Oníbàárà: SOTB and D
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #160663Àpẹrẹ Náà
Nípa Fruit Bar Iṣẹ Akọkọ: Ìdìmọ́ Ìpanu
Ọ̀rọ̀ Ìwé: Fruit Bar jẹ́ apẹrẹ ìdìmọ́ fún ọ̀wọ́ àwọn ìpanu adánidá. A ṣe àwọn ìpanu náà láti inú eso igi, èso, àti irúgbìn, láìní àfikún atọwọdá. Ẹ̀yà kọ̀ọ̀kan, títí kan apricot, ọ̀pọ̀tọ́, plum, dàte àti multifruit, ni a fi hàn nínú ìdìmọ́ tí ó gùn 140 tí ó sì fẹ̀ 130 milimítà. Àwọn àwọ̀ tí ó dán mọ́rán ní purple, orange, green, blue àti red ni a lò láti ya àwọn ẹ̀yà náà sọ́tọ̀ lórí pẹpẹ ìtajà. Àwọn àwòrán ti a yà tí ó dúró fún èso kọ̀ọ̀kan ń fi ìdùnnú àti ìwúrí hàn. A ṣẹ̀dá àmì (logo) pàtàkì fún ọjà kọ̀ọ̀kan láti mú kí a lè dá wọn mọ̀ kíákíá àti láti fún ààmì náà ní ìrísí tí ó ní ìbáṣepọ̀ ọ̀rẹ́ pẹ̀lú àwọn onibara.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Fruit Bar Iṣẹ Akọkọ: Ìdìmọ́ Ìpanu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Fruit Bar Iṣẹ Akọkọ: Ìdìmọ́ Ìpanu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Fruit Bar Iṣẹ Akọkọ: Ìdìmọ́ Ìpanu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
- Ìwọ̀n àti Àpò
- Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
- Àwọn Àkọlé
- Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
- Ìpèníjà Àpèsè
- Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
- Ìwádìí
- To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
- Ìmísí
- Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
- Àkókò Iṣẹ́ Àkànṣe
- Poland. The project began in January 2023 and ended in June 2023
- Ìlànà Ìṣiṣẹ́
- The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.
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