Eco Surecare Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Aṣọ Àwọ̀tẹ́lẹ̀ láti ọwọ́ Shen Duan jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2024
Eco Surecare Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Aṣọ Àwọ̀tẹ́lẹ̀
látọ̀wọ́ Shen Duan
Oníbàárà: Eco Surecare
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #160696Àpẹrẹ Náà
Nípa Eco Surecare Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Aṣọ Àwọ̀tẹ́lẹ̀
Eco Surecare jẹ́ ìṣẹ̀dá ìdìmọ́ fún aṣọ àwọ̀tẹ́lẹ̀ àwọn obìnrin. Ìdìmọ́ náà tẹ̀lé ọ̀nà ìrí tí ó rọrùn (minimalist), pẹ̀lú àwọn àwọ̀ dídára àti àwọn ìlà tí ó ṣe kedere tí ó sì lágbára. A ṣe ìlànà rẹ̀ láti inú ẹyọ̀kan, a sì kó o jọ láìlo gọ́mù, èyí tí ó sì ń fi ohun èlò pamọ́. Àwọn ẹ̀gbẹ́ àpótí náà ṣe àpẹrẹ igun mẹ́ta, nítorí náà àwọn àpótí lè kó jọ ní ọ̀nà tí ó yàtọ̀ síra, tí yóò sì dín àyè ìrìnàjò kù ní bíi ìdá márùn-ún kan. A lo bébà tí a lè tún lò àti tí ó lè bàjẹ́ ní ti ẹ̀dá (recyclable and degradable paper). A tẹ àmì ìsọfúnni nípa ìlera sínú àpótí náà, tí a sì máa rí i nígbà tí a bá ṣí àpótí náà sí.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Eco Surecare Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Aṣọ Àwọ̀tẹ́lẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Eco Surecare Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Aṣọ Àwọ̀tẹ́lẹ̀ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Eco Surecare Iṣẹ́ Àkọ́kọ́: Ìdìmọ́ Aṣọ Àwọ̀tẹ́lẹ̀ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
- Ìwọ̀n àti Àpò
- Width 168mm x Depth 32mm x Height 150mm
- Àwọn Àkọlé
- Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
- Ìpèníjà Àpèsè
- The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
- Ìwádìí
- The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($).
Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative. - Ìmísí
- ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
- Ìlànà Ìṣiṣẹ́
- Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
- Ìfọwọ́sí Àwòrán
- Photographer/Designer Shen Duan
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