Inmyes Idamo Brand by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2024
Inmyes Idamo Brand
by Chungsheng Chen and Jinhe Wang
Client: Tainan University of Technology/Product Design Department
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
- 17,476
- Verified Award Winner
- Verify Award Status for #161001
The Design
About Inmyes Idamo Brand
Inmyes jẹ idamo brand ti a ṣẹda fun ile-iṣẹ ti n ṣe lẹnsi gilaasi oju. Orukọ naa wa lati inu gbolohun ọrọ in my eyes ati pe o ṣe afihan imọran ti wiwo aye lati oju-iwo ẹni kọọkan. Lẹta kekere ni ibẹrẹ n fihan ìjápọ̀ tímọ́tímọ́ àti ti ara ẹni pẹ̀lú alábàárà kọ̀ọ̀kan. Lẹta M ni a ṣe apẹrẹ rẹ láti fi hàn ìfẹnukò ọwọ́, èyí tí í ṣe àmì ìgbẹ́kẹ̀lé láàrin brand náà àti àwọn oníbàárà rẹ̀. A ti fi àmì àpẹẹrẹ (logo) náà sí àwọn àpò gilaasi oju, kaadi iṣowo, ìdìpọ̀ ọjà, àwọn oju-iwe ayelujara àti àwọn ẹrọ ìkànnì àwùjọ. A ti pese àwọn àwọ̀ ní RGB, CMYK àti Pantone láti rí i dájú pé ìrí kan náà ni yóò farahàn ní gbogbo àwọn ẹ̀rọ ìjíròrò.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Inmyes Idamo Brand jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Inmyes Idamo Brand yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Inmyes Idamo Brand nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensions & Packaging
- Minimum height of the logo: 4 mm
- Tags
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Production Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Design Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Project Duration
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Operation Flow
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Team Members
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
