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Y Design Ìdánimọ̀ Ojúlówó by Yunnan Tech and Business University

Y Design Ìdánimọ̀ Ojúlówó by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


IrinÀwòrán· 2024

Y Design Ìdánimọ̀ Ojúlówó

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category

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The Design

About Y Design Ìdánimọ̀ Ojúlówó

Nípa lílo ìlànà ìtànjẹ ojú ti Escher, a ṣe àyàwòrán cuboid kan lórí àyíká Y ti ìlà ètò náà, a sì ṣẹ̀dà cuboid kannáà sí àyíká X àti Z, kí àwọn òpin àwọn cuboid mẹ́tẹ̀ẹ̀ta náà lè dàpọ̀ pátápátá, èyí tí ó lè ṣẹ̀dá lẹ́tà Y onígun lórí ojú ìṣàfihàn kan. Nípa àwọn àdàpọ̀ oríṣiríṣi, a ṣẹ̀dá àwọn ìtànjẹ ojú oríṣiríṣi, tí ó sì mú èrò nípa àyè púpọ̀ sí i wá, tí ó ń ṣàfihàn ìpò ìwádìí Ilé-iṣẹ́ Y ní àwọn àyè oríṣiríṣi.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Y Design Ìdánimọ̀ Ojúlówó jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Y Design Ìdánimọ̀ Ojúlówó yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Y Design Ìdánimọ̀ Ojúlówó nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging
This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags
Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology
The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge
The biggest challenge of this design was to create a variable character from a simple Y element.
Research
Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration
This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration
The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow
Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members
Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits
Optional Image #3: Illustrator LinHai, Texture, 2023.

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