Boluo Dan Àpẹẹrẹ Àmì àti Ìṣẹ̀dá Àmì-iṣọ̀wọ̀ láti ọwọ́ Guangzhou Cheung Ying Design Co., Ltd. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2024
Boluo Dan Àpẹẹrẹ Àmì àti Ìṣẹ̀dá Àmì-iṣọ̀wọ̀
látọ̀wọ́ Guangzhou Cheung Ying Design Co., Ltd.
Oníbàárà: Guangzhou Cheung Ying Design Co., Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #161340Àpẹrẹ Náà
Nípa Boluo Dan Àpẹẹrẹ Àmì àti Ìṣẹ̀dá Àmì-iṣọ̀wọ̀
Boluo Dan jẹ́ àjọ̀dún tẹmpili ẹgbẹ̀rún ọdún kan, tí wọ́n mọ̀ sí ọ̀kan lára àwọn ohun-ìní àṣà tí kò ní ọwọ́-ríran tí orílẹ̀-èdè. Àmì náà da àwọn erékùṣù afọ̀wọ́sí ìbílẹ̀ bíi ilé-ìṣẹ́ akọ́kọ́ Tẹmpili Òkun Gúúsù àti lẹ́tà Sháínà Nan pọ̀, pẹ̀lú àwọn àmì-òrìṣà agbègbè, tó ń fa ìlò iṣẹ́-ọnà àmì náà jáde. Ó ń ṣàkójọpọ̀ èrò-ìmọ̀ ìwọ̀-oòrùn pé Ọ̀run róbótó, Ilẹ̀ sì jẹ́ onígun mẹ́rin, tó ní ẹwà ìbílẹ̀ àti ipilẹ̀ ìgbàlóde papọ̀, tó sì ń ṣèrànwọ́ ìtànkálẹ̀ àti ìdàgbàsókè àṣà àwọn ènìyàn ní ọ̀nà tó péye.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Boluo Dan Àpẹẹrẹ Àmì àti Ìṣẹ̀dá Àmì-iṣọ̀wọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Boluo Dan Àpẹẹrẹ Àmì àti Ìṣẹ̀dá Àmì-iṣọ̀wọ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Boluo Dan Àpẹẹrẹ Àmì àti Ìṣẹ̀dá Àmì-iṣọ̀wọ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
- Ìwọ̀n àti Àpò
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Àwọn Àkọlé
- Logo, Branding, Visual Identity, Graphic Design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
- Ìpèníjà Àpèsè
- The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
- Ìwádìí
- In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
- Ìmísí
- The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
- Ìlànà Ìṣiṣẹ́
- The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Zhiji Dong
Designer: Lu Gu
Oníṣọwọ́
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