Fàdákà Àwòrán · 2024
Giao Hang Tiet Kiem Apẹrẹ Ami-iṣowo
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2024 in Àwòrán
- CLIENT: M — N Associates
- Estimated Number of Design Views: 113,948
- Verification code 159C6A1F9B · Verify this award
Colors
About Giao Hang Tiet Kiem Apẹrẹ Ami-iṣowo
Iyipada apẹrẹ ami-iṣowo Giao Hang Tiet Kiem (GHTK) ṣe aṣoju nitootọ ti ijabọ ati aṣa Vietnam. Ti o gba agbara lati awọn kẹkẹ alupupu ati awọn maapu ọna kekere, ami-iṣowo kikọ ti a tunṣe ati aami Ẹrin Igboya nfihan ayọ ati idaniloju nipasẹ isọpọ oni-nọmba. Kikọ-lẹtà eere ṣe afihan agbara alaalaafia ti awọn agbegbe ilu Vietnam, ti o ni ero lati ni ibamu pẹlu awọn oluwo agbegbe ni aaye oni-nọmba. Ọna titun yii ṣe deede laarin aṣa-atọwọdọwọ ati imudojuiwọn, ti o mu ipilẹ igbesi aye ilu Vietnam ti o nwuyi.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Giao Hang Tiet Kiem Apẹrẹ Ami-iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Giao Hang Tiet Kiem Apẹrẹ Ami-iṣowo yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Giao Hang Tiet Kiem Apẹrẹ Ami-iṣowo jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
- Dimensions & Packaging
- Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings - Tags
- branding, logistic, dynamic, vietnam, green, digital
- Production Technology
- We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
- Design Challenge
- GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
- Research
- This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
- Inspiration
- Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
- Project Duration
- The project was done within 6 months and was launched officially February 2024
- Operation Flow
- We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
- Patents
- © M — N Associates 2024, Vietnam
- Image Credits
- Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved
