Infinite Borders Ìdánimọ̀ Àmì-ọjà láti ọwọ́ Netease Games Art Design Center jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
WúràÀwòrán· 2025
Infinite Borders Ìdánimọ̀ Àmì-ọjà
látọ̀wọ́ Netease Games Art Design Center
Oníbàárà: NetEase Games
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #162820Àpẹrẹ Náà
Nípa Infinite Borders Ìdánimọ̀ Àmì-ọjà
Infinite Borders jẹ́ ìdánimọ̀ àmì-ọjà fún eré ọgbọ́n-ìṣàkóso tí a gbé kalẹ̀ ní sáà Ìjọba Mẹ́ta. Àwòrán àmì-ọjà náà wá láti inú àwọn lẹ́tà oníṣàpẹẹrẹ ti orúkọ náà àti láti inú ìrísí onígun mẹ́rin aláwọ̀n ti eré ọgbọ́n-ìṣàkóso. Dúdú, pupa àti funfun, àwọn àwọ̀ tí ó gbajúmọ̀ ní sáà Ìlà-ọba Han, ni a lò gẹ́gẹ́ bí àwọn àwọ̀ àkọ́kọ́. Àwọn ìlà fẹ́lẹ́fẹ́lẹ́ ti kíkọ ọnà-ìkọ̀wé ń ṣiṣẹ́ gẹ́gẹ́ bí àwọn èròjà olùrànlọ́wọ́. Ìṣètò lẹ́tà ìgbàlódé parí ètò ìran tí ó ní ìlànà tí ó sì fẹ́lẹ́fẹ́lẹ́. A lo àpẹrẹ náà sí àwọn pátákó ìpolówó oní-dígítà, àwọn ojú-ìwòye ẹ̀rọ olùmúlò àti àwọn ohun tí a tẹ̀ jáde, ó sì lè fẹ̀ síwájú káàkiri àwọn ọ̀nà ìkànnì nígbà tí ó ń pa ìṣọ̀kan ìran mọ́.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Infinite Borders Ìdánimọ̀ Àmì-ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Infinite Borders Ìdánimọ̀ Àmì-ọjà yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Infinite Borders Ìdánimọ̀ Àmì-ọjà ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Ìwọ̀n àti Àpò
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- Àwọn Àkọlé
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Ìpèníjà Àpèsè
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Ìwádìí
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Ìmísí
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Àkókò Iṣẹ́ Àkànṣe
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Ìlànà Ìṣiṣẹ́
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- Àwọn Ọmọ Ẹgbẹ́
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Ìfọwọ́sí Àwòrán
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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