Easeye Àpótí Ìṣàkópọ̀ Oúnjẹ Aṣaralóore by Byhealth Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2025
Easeye Àpótí Ìṣàkópọ̀ Oúnjẹ Aṣaralóore
Client: Creative Department of BYHEALTH Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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About Easeye Àpótí Ìṣàkópọ̀ Oúnjẹ Aṣaralóore
Easeye jẹ́ àpẹẹrẹ àpótí ìṣàkópọ̀ fún oúnjẹ aṣaralóore tí ń tọ́jú ojú àwọn ọmọdé. Àwọn àwòrán ẹranko tí ó dára rọ́pò ìrísí àpótí oògùn ìbílẹ̀, ó sì dín àtakò tí àwọn ọmọdé ní sí àwọn ohun tí ó dàbí oògùn kù. Ojú dídán àwọn ẹranko náà fa àfiyèsí, ó sì fi àǹfààní ọjà náà fún ìríran hàn. Lẹ́tà e nínú orúkọ àmì-ọjà náà ni a yà gẹ́gẹ́ bí ojú ńlá. A ṣe ìdérí ìgò náà pẹ̀lú ìlànà mímọ̀-abẹ́rẹ́ aláwọ̀ mẹ́ta. Òrùka ìfàyọ tí ó jẹ́ mílímítà 13 máa ń ya ní ìrọ̀rùn, ìdérí tí ó ní ìrísí òṣùpá tuntun sì ń ṣí pẹ̀lú ọwọ́ kan. Ìdérí náà máa ń dúró mọ́ ìgò náà láti dènà kí ó má bàa sọnù.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Easeye Àpótí Ìṣàkópọ̀ Oúnjẹ Aṣaralóore jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Easeye Àpótí Ìṣàkópọ̀ Oúnjẹ Aṣaralóore yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Easeye Àpótí Ìṣàkópọ̀ Oúnjẹ Aṣaralóore jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
- Dimensions & Packaging
- Length 50mm x width 50mm x height 107mm
- Tags
- Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
- Production Technology
- The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
- Design Challenge
- Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
- Research
- Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
- Inspiration
- Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
- Project Duration
- The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
- Operation Flow
- The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
- Patents
- Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
- Team Members
- Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda - Image Credits
- Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee
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