What Next Ìdánimọ̀ Àmì-iṣọ́wọ́ by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2025
What Next Ìdánimọ̀ Àmì-iṣọ́wọ́
Client: Zero Bureau
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #164675The Design
About What Next Ìdánimọ̀ Àmì-iṣọ́wọ́
A dé àbájade òjúran ìkẹyìn nípa gbígbé àámi kan tí a sì sọ di àmì-ìbéèrè nípa fífi sórí alákọ̀ mẹ́rin kékeré kan ní ìsàlẹ̀ (ègé ìdá ìdámẹ́rin ti alákọ̀ mẹ́rin ńlá tó wà lókè rẹ̀) tí a sì fi sórí ipò yíyí nígbà tí ó wà nínú ìwọ̀ntúnwọ̀nsí, èyí tó ṣẹ̀dá ìmọ̀lára òjúran ti ìfàmọ́ra pẹ̀lú àtúntò tó kéré jù ti àwọn eroja. Àámi What Next, bákannáà bí orúkọ náà ṣe rí, jẹ́ oxymoron ní ọ̀nà kan, ìbéèrè àti ìdáhùn méjèèjì lẹ́ẹ̀kan náà, tó ń ṣẹ̀dá ìfàmọ́ra. Fúnra rẹ̀, àámi-àpẹẹrẹ náà jẹ́ àìpípé tó rọrùn, tí a pinnu àti ohun èlò ìbáraenisọ̀rọ̀ tó tààrà, tó ń gbìyànjú láti ṣẹ̀dá púpọ̀ pẹ̀lú ìgbìyànjú kékeré tí a lò.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
What Next Ìdánimọ̀ Àmì-iṣọ́wọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé What Next Ìdánimọ̀ Àmì-iṣọ́wọ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. What Next Ìdánimọ̀ Àmì-iṣọ́wọ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Dimensions & Packaging
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Tags
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- Production Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Design Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Research
- Analysis of peer institutions and companies.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Project Duration
- Designed in late 2023.
- Team Members
- Marko Stanojevic
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
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