Meet in Arcadia Ọ̀nà Ìdámọ̀ Àmì Ọjà by Xiaoming Meng and Xueke Fang is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2025
Meet in Arcadia Ọ̀nà Ìdámọ̀ Àmì Ọjà
by Xiaoming Meng and Xueke Fang
Client: China Social Entrepreneur Foundation
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
- Verify Award Status for #164726
The Design
About Meet in Arcadia Ọ̀nà Ìdámọ̀ Àmì Ọjà
Meet in Arcadia jẹ́ ìdásílẹ̀ àpẹẹrẹ ìdámọ̀ àmì ọjà tí a ṣẹ̀dá fún iṣẹ́ àtúnkọ́ àgbègbè ìgbèríko ní Abúlé Longtang, Ìpínlẹ̀ Guizhou, China. Àmì náà mú ìmísí láti inú àmì-ọ̀rọ̀ Ṣáínà tí ó ń tọ́ka sí ẹwà. A yà àwọn oko iresi tí a gbìn ní ọ̀nà pẹtẹpẹtẹ (terraced) ní ọ̀nà tí ó rọrùn àti tí ó jẹ́ àwòrán-inú-ọkàn. Lókè àwọn oko náà, àwọn ilé abúlé Miao tí a yà ní ọ̀nà àwòrán-inú-ọkàn ni a so pọ̀ mọ́ àwọn ìlà tí ó ṣe àmì-ọ̀rọ̀ náà, tí ìlà kan sì di òrùlé. Àmì ìdámọ̀ yìí ń ṣètìlẹ́yìn fún ìrìnàjò arìnrìn-àjò ní ìgbèríko gẹ́gẹ́ bí iṣẹ́ àkọ́kọ́ ní àgbègbè náà. Èròǹgbà ìdásílẹ̀ yìí ni láti fi àṣà ìbílẹ̀ hàn àti láti ràn àwọn ará abúlé lọ́wọ́ láti kópa nínú kíkọ́ àmì ọjà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Meet in Arcadia Ọ̀nà Ìdámọ̀ Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Meet in Arcadia Ọ̀nà Ìdámọ̀ Àmì Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Meet in Arcadia Ọ̀nà Ìdámọ̀ Àmì Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
- Dimensions & Packaging
- Height 594mm x Width 420mm
- Tags
- Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
- Production Technology
- I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.
Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement. - Design Challenge
- In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
- Research
- I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges. - Inspiration
- The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
- Project Duration
- The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
- Operation Flow
- Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
- Patents
- Logo (2022) China Social Entrepreneur Foundation
- Team Members
- Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang - Image Credits
- [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]
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