Idẹ Àwòrán · 2025
Yummy Àwòrán Ip
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2025 in Àwòrán
- CLIENT: Joy Studio
- Estimated Number of Design Views: 11,908
- Verification code F1F261BEBE · Verify this award
Colors
About Yummy Àwòrán Ip
Ètò àwòrán wọ̀nyí jẹ́ èròǹgbà láti gba àwọn ayọ̀ tó rọrùn nínú ìgbésí ayé ojoojúmọ́. Àpapọ̀ àwọ̀ náà ní èrò láti ṣẹ̀dá àyíká aláyọ̀ kí ó sì rú àwọn ìmọ̀lára ayọ̀ àwọn ènìyàn sókè. Ìfẹ́ àwọn ẹ̀dá náà sí oúnjẹ hàn nípasẹ̀ ìfihàn ojú wọn àti àwọn àyípadà ara nígbà tí wọ́n dì oúnjẹ mú. Ètò àwòrán wọ̀nyí lè jẹ́ lílo sí ìpolówó àmì-iṣẹ́ àti ìdì ọjà láti mú ìdáàmọ̀ àmì-iṣẹ́ pọ̀ sí i àti láti pàdé àwọn ìnílò ẹ̀mí àwọn olùlò.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Yummy Àwòrán Ip jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yummy Àwòrán Ip yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yummy Àwòrán Ip ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
- Dimensions & Packaging
- Image size 1800Pixels x 1800Pixels
- Tags
- character design, food, colorful, illustration, happiness
- Production Technology
- This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
- Design Challenge
- 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge. - Research
- The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
- Inspiration
- This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
- Project Duration
- The project started in April 2023 in Beijing and finished in June 2023 in Beijing
- Operation Flow
- An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
- Image Credits
- Du Qingyu
