Texture Maker Àtúnṣe Àmì-ìṣòwò láti ọwọ́ Texture Maker Enterprise Co. Ltd. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2025
Texture Maker Àtúnṣe Àmì-ìṣòwò
látọ̀wọ́ Texture Maker Enterprise Co. Ltd.
Oníbàárà: Texture Maker Enterprise Co., Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #165552Àpẹrẹ Náà
Nípa Texture Maker Àtúnṣe Àmì-ìṣòwò
Texture Maker, tí a gbé kalẹ̀ gẹ́gẹ́ bí alámọ̀dájú nínú àwòrán ìdí oúnjẹ, ti tún ètò àmì-ìṣòwò àti ìdánimọ̀ rẹ̀ ṣe láti ṣe àtìlẹ́yìn fún ìfàsí káàkiri àgbáyé. Tí a kọ́ lórí ìmọ̀ sáyẹ́ǹsì oúnjẹ àti ọgbọ́n àwòrán, ètò tuntun yìí ń ṣe àfihàn àpinfunni láti ṣẹ̀dá àwọn ọjà tó yàtọ̀ sọ́tọ̀ pẹ̀lú àwọn oníbàárà. Nípasẹ̀ oṣù púpọ̀ tí a fi ṣe ìjíròrò jínjìn pẹ̀lú àwọn ẹgbẹ́ àmì-ìṣòwò òde, ó ṣe àfihàn agbára láti darí àwọn ìṣesí, pèsè àwọn ojútùú oríṣiríṣi, àti ṣẹ̀dá àwọn ọjà tí yóò ru àwọn ìrírí oúnjẹ tó ṣe ìdùnnú tó sì ṣe ìyàlẹ́nu káàkiri àgbáyé.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Texture Maker Àtúnṣe Àmì-ìṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Texture Maker Àtúnṣe Àmì-ìṣòwò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Texture Maker Àtúnṣe Àmì-ìṣòwò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Àwọn Àkọlé
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Adobe Creative Suite, Co-create Workshop
- Ìpèníjà Àpèsè
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Ìwádìí
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Ìmísí
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Ìlànà Ìṣiṣẹ́
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Àwọn Ọmọ Ẹgbẹ́
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Ìfọwọ́sí Àwòrán
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
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