Rebrand Next Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àpẹẹrẹ (Branding) by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2026
Rebrand Next Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àpẹẹrẹ (Branding)
by Eluan Araujo
Client: Ash Studio
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #167125The Design
About Rebrand Next Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àpẹẹrẹ (Branding)
Àyọkà Ìwé: Iṣẹ́ àkànṣe yìí ń fi ẹ̀rọ ìdámọ̀ afojúrí hàn tí a ṣe láti ṣàpẹẹrẹ ìgbé-pọ̀ àti ìtẹ̀síwájú láàrin àwọn ìran ọ̀tọ̀ọ̀tọ̀ nínú àyíká ilé-iṣẹ́ tí a jọ pín. Ìdámọ̀ràn náà dálẹ̀ lórí ìṣètò geometric tí ó ṣe kedere tí ó sì lè yí padà, èyí tí ó ń jẹ́ kí ìlò rẹ̀ rọ̀gbọ̀kú nígbà tí ó ń pa ìbámu afojúrí mọ́. Àpẹẹrẹ náà so ìrọ̀rùn ọ̀nà pọ̀ mọ́ ìjìnlẹ̀ àmì, tí ó sì ń jẹ́ kí ó bá ọ̀pọ̀lọpọ̀ ọ̀nà àti àwọn olùgbọ́ mu. Àbájáde rẹ̀ jẹ́ ìdámọ̀ tí ó dúró pẹ́ tí ó sì ṣiṣẹ́ dáadáa tí ó bá àwọn àyíká tí ó nílò ìwọ̀ntúnwọ̀nsì láàrin ìfihàn òde-òní àti àṣà ìbílẹ̀ mu.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Rebrand Next Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àpẹẹrẹ (Branding) jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Rebrand Next Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àpẹẹrẹ (Branding) yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Rebrand Next Iṣẹ́ Àkọ́kọ́: Ìdámọ̀ Àpẹẹrẹ (Branding) ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
- Dimensions & Packaging
- The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
- Tags
- branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
- Production Technology
- The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
- Design Challenge
- The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
- Research
- Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
- Inspiration
- This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
- Project Duration
- The project was developed between March and April 2024 in Curitiba, Brazil.
- Operation Flow
- The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.
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