Wúrà Àwòrán · 2025
Kakao AI Campus Àpẹẹrẹ Ìdánimọ̀ Àmì Iṣẹ́
by LMNT Company
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2025 in Àwòrán
- CLIENT: LMNT Company
- Estimated Number of Design Views: 232,953
- Verification code B4E187FD6E · Verify this award
Colors
About Kakao AI Campus Àpẹẹrẹ Ìdánimọ̀ Àmì Iṣẹ́
Kakao AI Campus jẹ́ àpẹẹrẹ ìdánimọ̀ àmì iṣẹ́ tí a ṣẹ̀dá fún àyè ẹ̀kọ́ tí a yà sọ́tọ̀ fún ìmọ̀ ẹ̀rọ atọ́nà (artificial intelligence). Ilé-ẹ̀kọ́ náà wà ní ṣíṣí sílẹ̀ fún àwọn òṣìṣẹ́ ilé-iṣẹ́, àwọn àgbègbè ìbílẹ̀, àwọn ẹgbẹ́ aráàlú àti àwọn ènìyàn tí wọn kò ní ànfààní púpọ̀ sí ohun èlò dígítà, ó sì ń ṣe àtìlẹ́yìn fún ìdálẹ́kọ̀ọ́ àwọn ọlọ́gbọ́n AI. Ètò àmì náà ní ju àádọ́ta àwòrán àmì (icons) lọ, àwọn àwòrán pàtàkì, àwọn àpèjúwe, àwọn àmì ìtọ́sọ́nà àti àwọn eré àwòrán aláyípadà tí a kọ́ ní àyíká àkòrí agbára aláìlópin ti ẹnìkọ̀ọ̀kan. Ọ̀nà àgbékalẹ̀ fún gbogbo ènìyàn ń mú ìrírí ríran dára sí i, ó sì ń tọ́ ìrìn ènìyàn sọ́nà nínú àti níta àyè náà.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Kakao AI Campus Àpẹẹrẹ Ìdánimọ̀ Àmì Iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Kakao AI Campus Àpẹẹrẹ Ìdánimọ̀ Àmì Iṣẹ́ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Kakao AI Campus Àpẹẹrẹ Ìdánimọ̀ Àmì Iṣẹ́ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. - Dimensions & Packaging
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. - Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- Design Challenge
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. - Research
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry. - Inspiration
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. - Project Duration
- Seoul, Republic of Korea
- Operation Flow
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization. - Patents
- ©2024. LMNT all rights reserved.
- Image Credits
- Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.
