Foogo Àṣẹ̀dá Ìdìpọ̀ láti ọwọ́ Jiwon Jung jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2025
Foogo Àṣẹ̀dá Ìdìpọ̀
látọ̀wọ́ Jiwon Jung
Oníbàárà: Hongik University
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #167596Àpẹrẹ Náà
Nípa Foogo Àṣẹ̀dá Ìdìpọ̀
Foogo jẹ́ èrò àṣẹ̀dá ìdìpọ̀ kan tí ó gbé ìmísí láti ọ̀dọ̀ àwọn ọkọ̀ tí ń ta oúnjẹ ní Korea, tó ń ṣàfihàn ìpilẹ̀ṣẹ̀, ìrìnkiri, àti àpẹẹrẹ tí ó rọrùn fún ẹni tó ń lò ó. Tí ó ní àpẹẹrẹ bí ọkọ̀ oúnjẹ kékeré, ó yàtọ̀ sí àwọn àpótí ìdìpọ̀ àṣà láti ṣàfihàn ẹ̀mí oúnjẹ òpópónà Korea. Nípa fífi oríṣiríṣi irú ọkọ̀ sínú rẹ̀—caravan, van, àti trailer—ó mú ẹwà àlágbára oúnjẹ ọkàn Korea jáde. Imu tí a lè yọ kúrò ń ṣàfikún ìrọ̀rùn láti gbé àti láti lò. Nípa dídarapọ̀ àwọn àbùdá ìbílẹ̀ pẹ̀lú ìṣàfihàn òde òní, Foogo ń fúnni ní ìrírí ríran tó jinlẹ̀, ó sì ń ṣiṣẹ́ bí afárá àṣà, ń pín ìtàn àti ìmọ̀lára oúnjẹ Korea.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Foogo Àṣẹ̀dá Ìdìpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Foogo Àṣẹ̀dá Ìdìpọ̀ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Foogo Àṣẹ̀dá Ìdìpọ̀ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
- Ìwọ̀n àti Àpò
- Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm - Àwọn Àkọlé
- Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
- Ìpèníjà Àpèsè
- The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
- Ìwádìí
- This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
- Ìmísí
- While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
- Ìlànà Ìṣiṣẹ́
- Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- This work is all original images not copyrighted.
- Àwọn Ọmọ Ẹgbẹ́
- Design Director : Jiwon Jung
- Ìfọwọ́sí Àwòrán
- This work is all original images not copyrighted.
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