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Pass Train Àkópọ̀ Ẹ̀bùn Ìfẹ́ láti ọwọ́ Jiwon Jung

Pass Train Àkópọ̀ Ẹ̀bùn Ìfẹ́ láti ọwọ́ Jiwon Jung jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


IrinÌdìpò· 2025

Pass Train Àkópọ̀ Ẹ̀bùn Ìfẹ́

látọ̀wọ́ Jiwon Jung

Oníbàárà: Hongik University

Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #167598

Àwọ̀

Àpẹrẹ Náà

Nípa Pass Train Àkópọ̀ Ẹ̀bùn Ìfẹ́

Pass Train jẹ́ àpẹẹrẹ ìdìímú ìgbéraga tí ó fara mọ́ ọkọ̀ ojú irin, tí ó ń ṣàpèjúwe ìfarabalẹ̀ àti ìtẹ̀síwájú. Àkópọ̀ Locomotive (Àkópọ̀ Ìbúwọ̀lù) ní simínì tó ga, tí ń ṣàfihàn ìtara àti ìfẹ́kúnlé. Àkópọ̀ Kẹ̀kẹ́ Arìnrìn-àjò ń tẹ̀síwájú àpẹẹrẹ ọkọ̀ ojú irin náà, tí ń ṣàfikún ìlànà àti ìbámúṣẹ́. Àkópọ̀ Ibùdó-Ìparí, ní àwọ̀ dúdú, ń ṣàmì ibi ìparí àti ibi-afẹ́dé tí a ṣàṣeyọrí. Àkópọ̀ Ìbúwọ̀lù Ipele-Méjì parí ìkójọ náà gẹ́gẹ́ bí àpótí alágbára tí ó ń ṣàjọyọ̀ àṣeyọrí. Papọ̀, àwọn èròńlá wọ̀nyí ń ṣẹ̀dá ìrírí ẹ̀bùn alátàn tí ó ń ṣàkópọ̀ ìrìnàjò àti àṣeyọrí.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Irin A' Design Award

Pass Train Àkópọ̀ Ẹ̀bùn Ìfẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Pass Train Àkópọ̀ Ẹ̀bùn Ìfẹ́ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Pass Train Àkópọ̀ Ẹ̀bùn Ìfẹ́ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Ìwọ̀n àti Àpò
Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Àwọn Àkọlé
Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Ìpèníjà Àpèsè
The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Ìwádìí
This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Ìmísí
In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Àkókò Iṣẹ́ Àkànṣe
The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Ìlànà Ìṣiṣẹ́
The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
This work is all original images not copyrighted.
Àwọn Ọmọ Ẹgbẹ́
Design Director : Jiwon Jung
Ìfọwọ́sí Àwòrán
This work is all original images not copyrighted.

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