Fàdákà Àwòrán · 2025
Amores Ilé-ìtura Ẹ̀wà
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2025 in Àwòrán
- CLIENT: A4 Design House
- Estimated Number of Design Views: 50,488
- Verification code 83C6F0780C · Verify this award
Colors
About Amores Ilé-ìtura Ẹ̀wà
Amores, ilé-ìtura ẹ̀wà tí ó ga jùlọ ní Dubai, ń ṣàfihàn ọ̀lá nípasẹ̀ ìdánimọ̀ àmì-iṣòwò tí ó dàpọ̀ ìgbàlódé pẹ̀lú ohun-ìní àṣà. A ṣe àpẹẹrẹ rẹ̀ láti fàmọ́ra àwọn oníbàárà oríṣiríṣi, pẹ̀lú ìdojúkọ lórí àwọn obìnrin Emirati ọlọ́lá, èdè wíwo rẹ̀ ń gbà láti àwọn ohun èlò ilé-iṣẹ́ ẹ̀wà àtọwọ́dọ́wọ́ bíi àwọn dígí, àwọn ìyàrú, àwọn adé, àti àwọn alùmọ́gọ̀tí, tí a túmọ̀ padà ní ọ̀nà àtijọ́. Pẹ̀lú ẹ̀mí láti inú ilé-kíkọ́ Lárúbáwá àti àwọn àmì agbègbè Gulf bíi àwọn igi ọ̀pẹ àti àwọn àgbọ̀nrín, ìdánimọ̀ náà ń ṣàfihàn ọ̀lá àti àṣà ìbílẹ̀. Àwọ̀ ilẹ̀ ayíká ń ṣàfihàn àwọn ilẹ̀ UAE, nígbà tí àmì-ọ̀rọ̀ pàtàkì kan ń mú ẹ̀wà obìnrin pọ̀ sí ní gbogbo ibi-ìbárà.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Amores Ilé-ìtura Ẹ̀wà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Amores Ilé-ìtura Ẹ̀wà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Amores Ilé-ìtura Ẹ̀wà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensions & Packaging
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Tags
- branding, brand identity, identity design, logo design, visual language
- Production Technology
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Design Challenge
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Research
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Project Duration
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Operation Flow
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Image Credits
- Photographer Ali Moradi, Amores, 2024.
