Restbase Aṣa Àmì Àpèjúwe àti Ìdámọ̀ Ilé-iṣẹ́ by Sxdesign is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2025
Restbase Aṣa Àmì Àpèjúwe àti Ìdámọ̀ Ilé-iṣẹ́
by Sxdesign
Client: RestBase
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Restbase Aṣa Àmì Àpèjúwe àti Ìdámọ̀ Ilé-iṣẹ́
Restbase jẹ́ aṣa àmì àpèjúwe àti ìdámọ̀ ilé-iṣẹ́ tí a ṣẹ̀dá fún ohun ọjà kan tí ó dojúkọ ìsinmi àti ìmúpadàbọ̀sípò. Ọ̀rọ̀-àmì náà so àwọn lẹ́tà onígunlé (serif) àti láìnígunlé (sans serif) pọ̀ pẹ̀lú àlàfo tí a mọ̀ọ́mọ̀ ṣe, tí ó dọ́gba ìdúróṣinṣin àti ìṣàn. Àmì-orúkọ RB, tí a mú jáde láti inú ọ̀rọ̀-àmì náà, ń gbòòrò sí àwọn àpẹẹrẹ férémù onígun. Àwọn àwọ̀ ọsan gbóná ni a so pọ̀ mọ́ àwòrán aláwọ̀-kan (monochrome) láti fi hàn agbára àti ìdákẹ́jẹ́ ni àkókò kan náà. Ìtẹ̀wé ni a ṣe pẹ̀lú ọ̀nà gíga-dídára lórí àwọn ohun èlò tí a lè ṣàtúnṣe. Ìdámọ̀ náà fi ìsinmi hàn gẹ́gẹ́ bí ìṣe tí ó ní ìgbòkègbodò àti ìbáwí, dípò kí ó jẹ́ àkókò tí a kàn ń jókòó láìṣe nǹkan.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Restbase Aṣa Àmì Àpèjúwe àti Ìdámọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Restbase Aṣa Àmì Àpèjúwe àti Ìdámọ̀ Ilé-iṣẹ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Restbase Aṣa Àmì Àpèjúwe àti Ìdámọ̀ Ilé-iṣẹ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
- Dimensions & Packaging
- Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
- Tags
- Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
- Production Technology
- Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Design Challenge
- The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
- Research
- Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
- Inspiration
- The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
- Project Duration
- The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
- Operation Flow
- RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
- Patents
- sxdesign
- Team Members
- Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
- Image Credits
- sxdesign
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