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Heyday Center Idanimọ Ile-iṣẹ by Sha Feng and Jiayi Lu

Heyday Center Idanimọ Ile-iṣẹ by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


IrinÀwòrán· 2025

Heyday Center Idanimọ Ile-iṣẹ

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category

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Colors

The Design

About Heyday Center Idanimọ Ile-iṣẹ

Heyday Center jẹ idanimọ ile-iṣẹ ti a ṣẹda fun ile-iṣẹ ikẹkọ kan ti n pese awọn iṣẹ iṣe ere idaraya, imularada ati atilẹyin fun ikẹkọ ni ilu okeere. Aami naa ni apẹrẹ asia ti n dide, apẹrẹ kan ti o tọka si ilọsiwaju alaiduro ati ilọsiwaju ti ara-ẹni. Lẹta H ni a kọ láti inú àwọn àwòrán méjì tí wọ́n jọra ti nọ́mbà ọ̀kan, tí a gbé kalẹ̀ ní ìrísí rere àti òdì, láti fi hàn pé ẹnì kan ń dé ipò gíga. Àwọ̀ búlúù ni a lo gẹ́gẹ́ bí àwọ̀ pàtàkì láti fi hàn ọgbọ́n-inú, ìṣe-ọjọ́gbọ́n àti ìfayabalẹ̀. Idanimọ náà ń fi hàn ìlànà tí ó dá lórí àkójọ dátà tí ilé-iṣẹ́ náà ń lò.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Heyday Center Idanimọ Ile-iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Heyday Center Idanimọ Ile-iṣẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Heyday Center Idanimọ Ile-iṣẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags
Branding, Corporate Identity, Sports, Fitness
Design Challenge
The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research
The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration
The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

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