Powerbuilding Ìdánimọ̀ Àmì-ọjà láti ọwọ́ Anton Bukoros jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2025
Powerbuilding Ìdánimọ̀ Àmì-ọjà
látọ̀wọ́ Anton Bukoros
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #170914Àpẹrẹ Náà
Nípa Powerbuilding Ìdánimọ̀ Àmì-ọjà
PowerBuilding jẹ́ iṣẹ́-ọwọ́ ìmúdára-ara láti New York tí ó darapọ̀ sáyẹ́ǹsì àti ìkọ́ni. Ètò ìran-wò náà dá lórí àwọn eroja ayaworan: àwọn ìyíká ń ṣàfihàn ìtọ́jú oúnjẹ, àwọn zigzag ń ṣe àmì ìlera, àti àwọn ìlà tààrà dúró fún agbára. Apẹrẹ náà darapọ̀ àwọn irúfẹ́-lẹ́tà méjì: lẹ́tà-monospaced ìmọ̀-ẹ̀rọ àti grotesque tí ó nípa, tí wọ́n ń ṣàfihàn agbára. Àwọn àwọ̀ náà dá lórí gradient látí pupa sí bulúù, tí ó ń ràn àmì-ọjà náà lọ́wọ́ láti yàtọ̀ sí àwọn ojútùú wọ̀pọ̀ nínú ilé-iṣẹ́ ìmúdára-ara ní U.S. Àbájáde rẹ̀ jẹ́ ìdánimọ̀ ìran-wò tí ó ní ìsopọ̀, tí ó lè fẹ̀ kọjá àwọn ẹ̀rọ ìgbàlódé àti ìtẹ̀wé.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Powerbuilding Ìdánimọ̀ Àmì-ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Powerbuilding Ìdánimọ̀ Àmì-ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Powerbuilding Ìdánimọ̀ Àmì-ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - Àwọn Àkọlé
- Identity, Logo, Sport, Brand Identity
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Digital printing
- Ìpèníjà Àpèsè
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- Ìwádìí
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- Ìmísí
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- Àkókò Iṣẹ́ Àkànṣe
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- Ìlànà Ìṣiṣẹ́
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - Àwọn Ọmọ Ẹgbẹ́
- Anton Bukoros
- Ìfọwọ́sí Àwòrán
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
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