Batchwell Iṣẹ́ Àmì Ìṣòwò by Po-Hsuan Chu is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2025
Batchwell Iṣẹ́ Àmì Ìṣòwò
by Po-Hsuan Chu
Client: Batchwell
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Batchwell Iṣẹ́ Àmì Ìṣòwò
Àtúnṣe ìdì Batchwell's dapọ̀ ẹwà àtijọ́-òde-òní tó lágbára pẹ̀lú iṣẹ́-ọwọ́ tó péye, ó ṣẹ̀dá àpẹẹrẹ tó ń fa ojú tí ó sì wúlò púpọ̀. Àwọ̀ aláwọ̀-ọ̀nà àti kíkọ lẹ́tà tó mọ́ ń mú ìfarahàn lórí pẹpẹ ìtàjà pọ̀ sí i, nígbà tí àpò tó fúyẹ́ àti àpò kékeré tó rọrùn láti lò ń rii dájú pé ìlò yóò rọrùn gan-an. Nípa ṣíṣe àdàpọ̀ ìdára iṣẹ́-ọlọ́nà àti ìrọ̀rùn, àpẹẹrẹ náà jẹ́ kí àwọn oníbàárà gbádùn ọtí àdàlú ològo nígbàkúùgbà, níbikíbi. Gbogbo àlàyé kọ̀ọ̀kan ń mú ìrírí mímu dára sí i, ó sì ń mú ọtí àdàlú ọlọ́nà túbọ̀ ṣeé ṣe àti adùn pẹ̀lú ìgbìyànjú kékeré.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Batchwell Iṣẹ́ Àmì Ìṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Batchwell Iṣẹ́ Àmì Ìṣòwò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Batchwell Iṣẹ́ Àmì Ìṣòwò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
- Dimensions & Packaging
- Packaging: 6.5” x 8” x 3”
- Tags
- Cocktail Dry Mix, Packaging Design, Food and Beverage Design
- Production Technology
- Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
- Design Challenge
- While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
- Research
- Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.
A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both. - Inspiration
- Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
- Project Duration
- Duration: 2023-2024
Location: VENICE BEACH, CA - Operation Flow
- Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.
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