Ghaffari Àpótí Ìkó̩jáde fún Àwọn Ọjà Kẹ́míkà by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2025
Ghaffari Àpótí Ìkó̩jáde fún Àwọn Ọjà Kẹ́míkà
Client: Ghaffari Chemical Industries Corp.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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About Ghaffari Àpótí Ìkó̩jáde fún Àwọn Ọjà Kẹ́míkà
Ghaffari jẹ́ àgbékalẹ̀ àpótí ìkó̩jáde tí a ṣe fún oríṣiríṣi àwọn ọjà kẹ́míkà. Àgbékalẹ̀ náà tẹ̀lé ọ̀nà tí ó rọrùn, nínú èyí tí a yọ àwọn ohun tí kò ṣe pàtàkì kúrò láti fi àwọn ìwífún pàtàkì hàn kedere. Àwọn lẹ́tà tí ó nípọn àti àwọn àwọ̀ àkànṣe ń ṣe ìrànlọ́wọ́ fún ìdámọ̀ ọjà náà lórí pẹpẹ ìtajà. A ṣe àwọn àmì ìdánimọ̀ náà pẹ̀lú ẹ̀rọ ìmọ̀ tí a ń pè ní in-mould labeling. A ṣe àtúnṣe ètò ìran náà kí ó bá àwọn ọjà tí ìwọ̀n àti títóbi wọn yàtọ̀ síra mu, nítorí náà èdè kan ṣoṣo ni ó bo gbogbo àkójọpọ̀ ọjà náà. Èrò náà ni láti so ìdánimọ̀ tí ó ti pín yẹ́lẹyẹ̀lẹ pọ̀ ṣọ̀kan àti láti jẹ́ kí ìdàgbàsókè ṣeé ṣe káàkiri àwọn ọjà-ìtajà àti àwọn ọ̀nà ìgbóhùnsáfẹ́fẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Ghaffari Àpótí Ìkó̩jáde fún Àwọn Ọjà Kẹ́míkà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Ghaffari Àpótí Ìkó̩jáde fún Àwọn Ọjà Kẹ́míkà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Ghaffari Àpótí Ìkó̩jáde fún Àwọn Ọjà Kẹ́míkà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
- Dimensions & Packaging
- This design has been developed and expanded for a variety of products in different dimensions and sizes.
- Tags
- Re-Branding, Re-design
- Production Technology
- IML Labels.
- Design Challenge
- Minimal design method.
- Research
- Same Products and same rebranding process.
- Inspiration
- In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
- Project Duration
- The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
- Operation Flow
- This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
- Team Members
- Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani - Image Credits
- All images made with Cinema 4D in our studio.
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