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Dr Dancheva Àtúnṣe Wẹ́ẹ̀bù láti ọwọ́ Maria Burgelova - More By Us

Dr Dancheva Àtúnṣe Wẹ́ẹ̀bù láti ọwọ́ Maria Burgelova - More By Us jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ojú-ìwé Ayelujára.


IrinAyelujára· 2025

Dr Dancheva Àtúnṣe Wẹ́ẹ̀bù

látọ̀wọ́ Maria Burgelova - More By Us

Oníbàárà: Dr Dancheva

Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ayelujára

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #171770

Àwọ̀

Àpẹrẹ Náà

Nípa Dr Dancheva Àtúnṣe Wẹ́ẹ̀bù

Àtúnṣe wẹ́ẹ̀bù fún Dọ́kítà Dancheva, aláṣẹ nínú ẹ̀kọ́ ìtọ́jú awọ ara àti àrùn ìbálòpọ̀, fi hàn ọ̀nà èrò tó jinlẹ̀ sí ibi tí àlàyé ìwòsàn àti ìrírí olùlò ti ń pàdé. Ó dá àyíká oní-ìmọ̀-ẹ̀rọ tó ní ìwọ̀ntúnwọ̀nsí láàrín ìṣedéédé ilé-ìwòsàn àti ìtùnú aláìsàn. Àyàwòrán jẹ́ àpèjúwe nípa àkójọpọ̀ àwọ̀ alápàsítì tí a yàn fínní fínní. Àwọn àwọ̀ rírọ̀, ọlọ́rọ̀, àti tó ní ìgbóná tí a dínkù ń ṣiṣẹ́ pọ̀ pẹ̀lú ìṣọ̀kan láti dá ìrílárá ìfọ̀kànbalẹ̀. Yíyàn àwọ̀ yìí tó ní ète ń ṣẹ̀dá àyíká ìkábíẹ̀sí àti ìdánilójú ní títọ́. Àwọn fọ́tò tó ní ìbáṣepọ̀ ń dá ìrílárá ìsopọ̀.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Irin A' Design Award

Dr Dancheva Àtúnṣe Wẹ́ẹ̀bù jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Dr Dancheva Àtúnṣe Wẹ́ẹ̀bù yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Dr Dancheva Àtúnṣe Wẹ́ẹ̀bù nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
Ìwọ̀n àti Àpò
The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices.
Àwọn Àkọlé
dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
Ìpèníjà Àpèsè
The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
Ìwádìí
Comparative website research aimed to optimise patient engagement.

Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context.

Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation.

Data collection: website audits, competitor analysis, and review of design guidelines for medical websites.

Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility.

Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception.
Ìmísí
The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information.

Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette.
Àkókò Iṣẹ́ Àkànṣe
The project stared on 21st of January 2024 in Sofia, Bulgaria.
Ìlànà Ìṣiṣẹ́
Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
Àwọn Ọmọ Ẹgbẹ́
Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva
Ìfọwọ́sí Àwòrán
All credits are in the PDF.

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