Freistil Idanimọ Ile-iṣẹ by Ina Oakley is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2025
Freistil Idanimọ Ile-iṣẹ
by Ina Oakley
Client: Freistil Praxis Caspary
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Freistil Idanimọ Ile-iṣẹ
Freistil jẹ idanimọ ile-iṣẹ ti a ṣẹda fun ile-iṣẹ physiotherapy kan. Idanimọ naa bo media titẹjade ati oni-nọmba, pẹlu awọn kaadi iṣowo, awọn asia, aṣọ ati oju opo wẹẹbu kan. Orukọ Freistil tumọ si aṣa ọfẹ ati tọka si awọn ọna itọju rirọ ti a yan fun alaisan kọọkan. Awọn eroja apejuwe so iṣẹ ọwọ ibile pọ pẹlu awọn ero ode-oni, nigba ti aami-ami ti o da lori ọrọ pẹlu ipa nínàá ni imọran iṣipopada ati ìṣí. Ètò awọ naa lo eleyi ti, coral, funfun-off ati bulu. A yan awọn iwe elege ati awọn ohun elo alagbero, a sì lo awọn olupese agbegbe nibiti o ti ṣeeṣe.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Freistil Idanimọ Ile-iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Freistil Idanimọ Ile-iṣẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Freistil Idanimọ Ile-iṣẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.
The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.
Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal. - Dimensions & Packaging
- Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.
For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.
Web design was made in XD and programming was based on WordPress. - Tags
- Health, Openminded, Rethinking, Modern, Tradition, Freedom
- Production Technology
- Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.
Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity. - Design Challenge
- The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
- Research
- Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
- Inspiration
- The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
- Project Duration
- The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
- Operation Flow
- In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.
The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.
The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice. - Patents
- buero inaoakley, 2024
- Team Members
- Ina Oakley and Anne-Marie Bayer
- Image Credits
- Mockup Maison, Adobe Firefly and Nastasic
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