Shengquan Iṣẹ Akọkọ: Ìdì Ìgò Ọtí Bíà láti ọwọ́ Ningbo Mebox Brand Design Co., Ltd jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2025
Shengquan Iṣẹ Akọkọ: Ìdì Ìgò Ọtí Bíà
látọ̀wọ́ Ningbo Mebox Brand Design Co., Ltd
Oníbàárà: China Resources Snow Breweries (China) Qinghai Sales Branch
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #172352Àpẹrẹ Náà
Nípa Shengquan Iṣẹ Akọkọ: Ìdì Ìgò Ọtí Bíà
Ọ̀rọ̀ Ìwé: Shengquan jẹ́ àpẹẹrẹ ìdìmọ́ ọtí bíà tí a fi àṣà àwọn ará Tibet ṣe. Ìgò náà ń lo àwọ̀ búlúù tí ó jẹ́ gaba lórí tí ó ń fi ìwà mímọ́ omi ìsun Kunlun hàn, pẹ̀lú àwọ̀ fàdákà tí ó rán ni létí àwọn òkè ńlá tí yìnyín bò. Àwòrán tí ó dàbí aṣọ ìbílẹ̀ àwọn ará Tibet àti àwọn àpẹẹrẹ àgbélébùú aláṣẹ ni a ti so pọ̀ mọ́ ọ̀nà àwòrán òde-òní. Àkọ́wé tí ó ṣe kedere àti àwọ̀ tí ó lágbára jẹ́ kí àmì náà rọrùn láti kà. Àmì náà àti ìdìmọ́ ìta ni a fi bébà tí a lè tún lò ṣe. Ìgò náà ni a fi dígí ṣe, orí rẹ̀ sì ni a fi irin ṣe. Ìdìmọ́ náà ní ìwọ̀n 238 nípasẹ̀ 75 nípasẹ̀ 75 mílímítà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Shengquan Iṣẹ Akọkọ: Ìdì Ìgò Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Shengquan Iṣẹ Akọkọ: Ìdì Ìgò Ọtí Bíà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Shengquan Iṣẹ Akọkọ: Ìdì Ìgò Ọtí Bíà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
- Ìwọ̀n àti Àpò
- 238mm*75mm*75mm
- Àwọn Àkọlé
- Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
- Ìpèníjà Àpèsè
- The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
- Ìwádìí
- As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value. - Ìmísí
- Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
- Àkókò Iṣẹ́ Àkànṣe
- The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
- Ìlànà Ìṣiṣẹ́
- The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions. - Àwọn Ọmọ Ẹgbẹ́
- Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang
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