Ruyi Dim Dong Idanimọ Ami-Iyasọtọ Ile-Ọbẹ Akara by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2025
Ruyi Dim Dong Idanimọ Ami-Iyasọtọ Ile-Ọbẹ Akara
by Hong Jia Min
Client: Jijia Brand Creative Studio
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #172952The Design
About Ruyi Dim Dong Idanimọ Ami-Iyasọtọ Ile-Ọbẹ Akara
Ruyi Dim Dong jẹ idanimọ ami-iyasọtọ fun ile-ọbẹ akara kan. Iṣeto naa so awọn aṣa akara didùn atijọ pọ mọ ọna ṣiṣe akara ilẹ̀ Yúróòpù. Àmi náà dá lórí àwọn àpẹẹrẹ Ìlà-oòrùn méjì, ìwé àkájọ tí ń tú sílẹ̀ àti àpótí ẹ̀bùn tí a ṣí ní apá kan. Ìlà ọwọ́ ọ̀tún ti ohun kikọ Ru di ìwé àkájọ sílíìkì, àmì ogún àṣà. Ohun kikọ Yi pàdánù ẹ̀yà rẹ̀ ní apá òsì, ó sì fi apá tí ń jẹ́ Li sílẹ̀, èyí tí ó jọ ẹ̀bùn tí à ń ṣí. Àpẹẹrẹ abẹrẹ igi pine ń farahàn lórí àwọn èdìdì àti àwọn ẹgbẹ́ ìka-ikun, tí a tẹ̀ sórí àwọn ohun èlò tí ó lè dúró pẹ́ láìṣe ìpalára sí àyíká. Àwọn àpótí ẹ̀bùn ń fi àwọn akara didùn hàn gẹ́gẹ́ bí àwọn ìrántí àṣà ti ìlú náà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Ruyi Dim Dong Idanimọ Ami-Iyasọtọ Ile-Ọbẹ Akara jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Ruyi Dim Dong Idanimọ Ami-Iyasọtọ Ile-Ọbẹ Akara yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Ruyi Dim Dong Idanimọ Ami-Iyasọtọ Ile-Ọbẹ Akara nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
- Dimensions & Packaging
- Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
- Tags
- Health, Creativity, Baking, Chinese, Oriental
- Production Technology
- The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
- Design Challenge
- The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
- Research
- Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
- Inspiration
- The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
- Project Duration
- Designed in September 2023 for Nanning, Guangxi, China
- Operation Flow
- Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
- Patents
- Copyrights belong to Hong Jia Min, 2023.
- Team Members
- Hong Jia Min
- Image Credits
- Hong Jia Min
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