Dreams Àwọn Káàdì Eré by Efsane Selin Erdogan is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2026
Dreams Àwọn Káàdì Eré
Client: Studioefs
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Dreams Àwọn Káàdì Eré
Dreams jẹ́ àkójọpọ̀ káàdì eré onímọ̀ràn tí ó ṣàwárí ìbáṣepọ̀ láàárín iṣẹ́ ìkọ́lé àti iṣẹ́ ọnà nípasẹ̀ àwọn ìtàn àwòrán. Káàdì kọ̀ọ̀kan ṣàfihàn ẹni tí ó ní ẹ̀mí ìṣẹ̀dá kan tí ó sì fi hàn bí èrò ìmọ̀ ṣe ń rìn káàkiri àwọn ẹ̀ka iṣẹ́ ọ̀tọ̀ọ̀tọ̀. Àkójọpọ̀ náà jẹ́ fún eré ṣíṣe, ẹ̀kọ́ kíkọ́ àti ìfihàn. Ẹ̀dà àkọ́kọ́ ṣàfihàn Le Corbusier, Ludwig Mies van der Rohe, Rene Magritte àti Salvador Dali, tí ó ń so iṣẹ́ ìkọ́lé òde-òní pọ̀ mọ́ iṣẹ́ ọnà surrealist. Àwọn káàdì méjìléláàádọ́ta náà ni a tẹ̀ pẹ̀lú ọ̀nà ìtẹ̀wé offset lórí bébà carbon core tí ó wọn 300 gsm, a sì gé ọ̀kọ̀ọ̀kan wọn pẹ̀lú ẹ̀rọ die cut. Àpótí náà jẹ́ ti páálí líle tí a fi bébà onífọwọ́kàn wé.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Dreams Àwọn Káàdì Eré jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Dreams Àwọn Káàdì Eré yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Dreams Àwọn Káàdì Eré ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreams Playing Card is a conceptual deck that unites architecture and art two refined expressions of imagination. Each card reintroduces a pioneering figure through visual storytelling, inviting users to explore how imagination evolves across disciplines. Designed as a multidisciplinary experience, the deck blends cultural heritage, play, and interaction into a design object that is made to be played, learned from, and displayed.The first edition features Le Corbusier, Mies van der Rohe, Rene Magritte, and Salvador Dali, where rational modernism meets surrealist imagination in a playful dialog.
- Dimensions & Packaging
- Deck Content: 52 cards
Card Size: 73 × 103 mm
Card Material: 300 gsm Koehler carbon core premium playing card paper
Promotional Booklet: 98 pages, A6 size (10.5 × 14.8 cm)
Box Dimensions: 18.2 × 14.4 cm
Color Variants: Available in 3 color options
Print Finish: High-durability, non-transparent matte surface - Tags
- playing cards, architect, artist, cultural memory, multidisciplinary, narrative design, storytelling deck, play, learn, display, collectible series, playful learning
- Production Technology
- The cards are printed on 300 gsm carbon core playing card paper by Koehler, a premium German brand known for its high opacity and durability. This material is commonly used in professional grade decks for its flexibility and non transparency. Produced using offset printing, each card is individually die cut. The box is made from rigid cardboard and wrapped in custom designed textured paper for a refined finish.
- Design Challenge
- The main challenge was to create a concept that contributes to collective memory through design. I observed short attention spans and explored learning through play for adults. Another challenge was curating iconic figures with strong contrasts like modern architecture and surrealism. Ensuring long-lasting paper quality was also critical. These very challenges ultimately defined the project’s originality.
- Research
- The research began with imagining the artists and architects of the Bauhaus era as friends, even though they did not live in the same period. Based on the principles of art, craft, and architecture from that time, the process involved exploring their most significant projects and symbols from their lives through collage techniques. This approach helped us understand their creative processes and shape the design of Dreams Playing Cards.
- Inspiration
- Dreams Playing Cards was born from a desire to make the memory of architecture and art more accessible and interactive. The project aims to build a contrasting dialogue between the rational minds of architects like Le Corbusier and Mies van der Rohe, and the surreal visions of artists like Salvador Dali and Rene Magritte placing the transformative power of imagination at its core. It offers a collectible experience where thought turns into play and visual narrative.
- Project Duration
- The project began in November 2024 in Izmir, Turkey, and was launched for sale in April 2025. It combines architects and artists with collectible design to create an interactive and educational experience.
- Operation Flow
- The Dreams Playing Cards deck is designed for both intellectual and tactile engagement. Users interact with the deck card by card, discovering characters that bridge art and architecture. The experience encourages users to reflect on each card's symbolism, engage in conversations, and learn through play. The cards foster deeper exploration of cultural memory and creative imagination, turning the act of learning into an interactive, shareable, and enjoyable experience.
- Team Members
- Efsane Selin Erdogan
Ismail Sertac Yılmaz
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